It’s been more than a month since the NYC Half Marathon and since I didn’t make it into the NYC Marathon, I haven’t really been motivated to get back into the “swing of things.”
As interpreted by Lee Bogner, CIO and Head of Social Media, Marden-Kane and SMCLI Board Director
#1 – The first rule of Social Media Club is, you Tweet, Blog, Facebook about Social Media Club.
#2 – The second rule of Fight Club is, YOU TWEET, BLOG, FACEBOOK about Social Media Club!![shout]
#3 – If someone says Please Retweet, Then Please Retweet!.
There was a time when the only curator was a person who selected artwork or hard-to-find artifacts for an art gallery or a museum. Not any more. Today, according to author, Steven Rosenbaum, founder and CEO of Magnify.net, everyone is a curator. In his book, “Curation Nation,” you get a sense of how curation evolved.
From the beginning when Reader’s Digest was developed, to the recent explosion of the singer, Susan Boyle, the reader realizes that curation has been in use for a long time. When there were only three major stations in this country, the news editors curated the content that viewers were able to receive. However, through the years, things have changed and within recent years, the power of curation has been put in the hands of the consumer. We now tend to lean on our neighbor, our friends, our local bloggers and online resources for our information.
I stayed at the Intercontinental Hotel in Times Square this past week because the Entrepreneurs’ Organization was having their annual EO Nerve Conference. EO Nerve
When I was writing How to Give Your Business an Extreme Marketing Makeover, my focus was exclusively on exactly what the title implies: helping established businesses replace worn-out, ineffective marketing with marketing that would and could accomplish more in less time.
Throughout the months that followed publication I started to question: Why does a business have to wait until it makes mistakes before employing the principles of the extreme marketing makeover? Why can’t a startup business or a new business apply my simple but effective process for building a better marketing process?
Have you ever wondered what the world would be like without Facebook or Twitter? It’s not that long ago that these two social networking sites weren’t even on an advertiser’s radar but today, they are more prevalent than ever. More and more corporations and agencies are focusing their ad campaigns on sending consumers to be a “like” on their Facebook page or to be a “follower” on their Twitter site.
Why? Billions of people worldwide have social networking pages. With the prevalence of social media, it only makes sense for advertisers to take advantage of this popularity and use it to their benefit. Companies are finding that by directing their target audiences to their social networking sites, it allows them the chance to better promote their goods and services more effectively, efficiently and most important, personally. Today it’s all about transparency. People want to know the person behind the service or the product. People want to feel a connection. Without it, there is something missing.
When I first bought my iPad, I purchased the Apple case to go along with it. I had the case for a while but was very unhappy with it because it always looked dirty and I was embarrassed to use it during new business presentations.
So, I found another case online at Rue La La. I bought a Terrida leather case that looked very professional but was totally impractical. Every time I tried to use the iPad, I had to take it out of the case completely, especially when I needed to plug it into a socket. I think I paid more than $75 for the case that I am now unhappy with.
On a recent flight back from Milan to New York, I was a passenger on AlItalia. I had never been on this airline before. When I traveled from New York to Milan, I flew Delta. (Since I have a Delta American Express Card and accumulate mileage every time I charge, I tend to fly Delta.)
I was very impressed. The plane was new. Each seat was equipped with a remote control and touch screen panel where you can get a series of movies, entertainment, television, music, games and even stuff for teens and kids (which included games, movies ad even television). In the game section, you could play by yourself or with other people on the plane.
I had a meeting in the city this afternoon on 12th and University, at the University Cafe. I drove in to the city as I