The sit down restaurant industry has always lived and died by reputation. Diners go to a restaurant because they heard from a friend who has eaten there that the food was extraordinary, the service was impeccable, and they both came at a reasonable price. It is because of the fact that word of mouth has been the typical avenue for restaurants to get the word out to potential customers that the dining industry and social media have become friendly bedfellows.

“Tell your friends” has now become “fan us on Facebook”, or “Follow us on Twitter”.  Restaurant owners recognize that Tweets and Status Updates have become the preferred method of communication for their diners and they see the need to get involved in the social networks. Porto Vivo in Huntington takes reservations right on their Facebook Fan page through an Open Table Application. Pancho Vito in Great Neck has placed a sign on their door asking you to remember to become a fan when you leave and hope you share with your network. American Roadside Burgers in Smithtown ran a sweepstakes online where one lucky fan won a Motorcycle. This surely caused an in flux of customers as well as grew the restaurant’s fan base on Facebook.

Now restaurants are also giving incentives for those who use FourSquare, an application which allows the user to “check in” almost anywhere you go with the option of automatically updating a Facebook Status or Tweet with the location. Restaurateurs are using FourSquare to spread the word about their establishment by rewarding those who check in with a discount or free item such as “free beer”.*

Whether we choose to recognize it or not, we are all living through a communication revolution on both personal and business fronts. The days when conversations took place over coffee or even over the phone are beginning to fade. Lines such as “Hey! You have to try this new restaurant we ate at last week” are now finding a home on our Facebook and Twitter pages rather than at the water cooler. From a social media stand point it is good to see the restaurant industry jumping in head first because like any trend in food, fashion or any other industry, you have to be in it to win it.

*thanks to Mashable for the FourSquare article: http://mashable.com/2010/01/16/foursquare-world/

So while we are a couple of weeks past the holiday season, one hot topic of discussion around the dinner table was holiday tips. It was reminiscent of my Journalism 101 class: Who, What, Where, When and Why.
The disagreement between others and me was simple; do you give a holiday tip for service rendered or to ensure you receive better service in the coming year.

Perhaps I’m a bit old school, but my thinking is simple; a tip is no different than a sales person’s commission. The commission is given only after the sale is complete. Commission is not given prior to a sale.

I don’t tip my postal worker and I don’t tip my garbage collectors. Why? Well, what did they do beyond the basics of their job to serve me? My garbage cans on yard waste and recycling pick up days can often be found rolling around the bottom of my driveway or across the street. (Now where’s that missing lid?) My mail is in my mailbox, but the recent crumpled card and bills I received made me wonder why such a small bundle of parcels needed to be rubberbanded.

To me, a year-end tip is deserved only when the individual in question goes above and beyond the call of duty. I don’t expect them to do anything other than their job, but when I’m chasing garbage cans or wondering why my mail is at times crumpled, I can’t help but think this is not the way to earn a tip.

Those I do tip are my kids’ bus driver and my longtime hair stylist. The bus driver is friendly and make sure my kids are safe on their trip to and from school. At the start of school, he also let my fourth grade son sit with my kindergartner daughter so she was more comfortable. For the record, kids on the bus usually sit by age. And my hairdresser always finds time for me, sneaking me in when I need a last minute trim.

Some did argue that if I tipped others, perhaps my garbage cans and mail would receive greater respect. Perhaps, but isn’t this like giving a kid dessert so he/she eats their dinner? In an era when more people are looking for a handout, I’ll be happy to give something extra when and only when it is earned.

A “social” friend of mine, Julie, turned me on to a Twitter site today that kinda follows one of my best practices for commercial tweeting. It’s Staples.  I preach to clients and friends that corporate users shouldn’t just broadcast promotional info and/or respond to help questions on Twitter. Rather, they should create a persona for their Twitter presence that embodies the brand and inspires positive thought and action. Think of it as a role in a movie with a motivation. The motivation should track to the brand plan and push the brand planks.

In the case of Staples, the “tweet team” consists of five people, each with their own tag. Michelle is MO, Kevin AB, etc. This allows them to be identified and personalized, plus it shares the workload. At this point, I’m not yet sure if these people are SMEs (subject matter experts) or generalists.  It would be a smart if they had discrete areas of expertise and personalities to fit.

Buy and Multiply

More and more companies are hiring people to handle social media.  Some are outsourcing (stopgap), others using interns (big gap), the smart ones employ senior people who get the brand strategy.  The big promise of Twitter is not to make customers happy – one at a time – but to inspire customers to buy, share and multiply.  The key word here is inspire. Tweeters have to be engaging individuals…with personalities.  And just like in a retail setting they can’t be shills. They must be sensitive, funny and friend-like.  If you are on the receiving end of a commercial tweet you need to “feel” the company tweeter – and like her/him. The persona is key.

Staples has made a good start here, let’s see hat they do with it. Peace on Haiti.

twitter.com/StaplesTweets

images.businessweek.com/ss/09/05/0508_ceos_who_twitter/index.htm

——————————

Steve Poppe is the Managing Partner of What’s The Idea? Check out his blog at http://www.whatstheidea.com.

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This past year at HJMT COMMUNICATIONS I was able to focus more on new business development. Unfortunately, it was a tough year to make this my priority. I heard just about every excuse in the book. A few months ago I started doing some sales training at Sandler Training in Hauppauge, Long Island. I have found it to be helpful and, if anything, I am spending a lot less time on useless leads and proposals. I feel I have gotten much better at qualifying potential clients and have more control over the entire process.

During the week of Christmas and New Year’s absolutely no business is done, right? Wrong. I actually closed three new accounts during this time. Bringing my yearly total to lucky number 13! So I am more than happy to report that I ended a tough year on a pretty positive note.

So what does this mean for 2010? I’m not sure. I have a feeling that we are still going to see our share of ups and downs. I think things might get a little better, but it will be tough. Please prove me wrong and hire HJMT if you need more exposure and visibility. LOL!

One thing I do know, is that for 2010 I have set goals and written them down. I plan to constantly hit different benchmarks and evaluate myself, which I think this is really important. My first goal of the year is to finalize any pending potentials and leads before my maternity leave. My husband and I are expecting our first baby boy in two weeks. So, I’ve been calling everyone and doing my best to get a yes or no answer. Hopefully in the next few days I’ll get a response one way or the other and perhaps this will be an up???? We shall see what the New Year brings…


As a business professional trying to make a mark on this world and get ahead in a highly-competitive environment, you should always be on the lookout for new opportunities. I strongly suggest that you start paying more attention to the world around you. Some people are under the assumption that they have to travel around the globe and spend tons of money, searching for the next big thing. Let me assure you that opportunities for creating new sources of income are everywhere. Believe it or not, you can even find “your lucky break” in your backyard! One well-known and immensely successful marketer, who also happens to be a good friend of mine, can dig up at least a dozen of opportunities in his living room alone. Pretty amazing, isn’t it?

Here is the deal… People will always have needs – in good times or bad. It means that you can always build a new and successful business around constantly evolving human needs. Everything you encounter during the day – the Internet, your computer, cars, books, TV – began as a creative idea in someone’s mind. Many people had a few great ideas at some point in their lives, but unfortunately chose NOT to act on them. Later on they discovered that someone else became successful and rich with the same idea. Can you imagine the amount of frustration and regret these people might be experiencing right now?

So, here is what I think you should do to take advantage of opportunities that might transform your finances, your business and your life.

1. Develop the habit of recording all your ideas, regardless of how crazy, insane or unrealistic they may sound.

2. Carry a small notebook at all times to jot down all your creative thoughts. You may keep your notebook in your coat, car, briefcase and even near computers or phones. Some great ideas can be forgotten forever if not written down.

3. Try to give your mind a creative workout every day. What you should do is come up with at least three, four or five new ideas daily for a whole month. The more ideas you generate, the more likely you are to end up with a winner.

4. Make sure you review and update your “revenue-generating” database on a regular basis.

Of course, it is very unlikely that as soon as you come up with a winning idea you will see the big bucks rolling into your pockets. What you need is a great idea combined with action. That’s right – courageous and substantial action… Otherwise, your idea will remain forever in the file called “The World’s Wastebasket of Great Ideas.” You don’t want this to happen, do you?

Final thoughts: I do believe that most people have tremendous creative potential. Many individuals don’t even realize that and sell themselves short. So, let your creativity do wonders for you and dramatically change your life. Keep on looking for a new idea. It’s there somewhere! Don’t forget that you need to combine your idea with that magic called action and achieve the business success you deserve. Good luck with your endeavors!

About the Author
Angela Kambarian is a President of Essential Communications in Long Beach, NY. She provides marketing consulting and writes results-driven marketing collateral materials for companies, organizations and entrepreneurs across the country. Visit her website at www.kambarian.com.

The statement, “Flexibility is the key to success” seemed to haunt me as I was presenting for my final certification with a nationally recognized training firm—my first “real” training job.  It was almost as though the master trainer (or so to speak), used this phrase as an opportunity to disrupt and throw curve balls to the candidates, perhaps to evaluate their level of flexibility.  The group faired forth and met with success.  Still, those words continue to stick with me.

The wisdom of those words is poignant because humans are creatures of habit.  I remind people of the nature of habits when correcting an accent or speech problem.  Speech is, possibly, one of the first habits humans develop.  If incorrect speaking behavior is permitted during formative years, correcting those problems later becomes the equivalent of breaking a habit as old as the speaker.

The thesaurus offers synonyms for the word, “flexibility” such as, “suppleness,” “elasticity,” “litheness,” and “give.”  These are the qualities that help business people to play well the cards that life and their jobs have dealt them.  The manager or employee who is well skilled at adapting to change finds ways to be more successful and thrive under any conditions.  Part of this willingness to change and grow is in the ability to look at prior mistakes and seek ways to correct them moving forward.

Therefore, one crucial job of the trainer / educator / instructor is to provide paths in which individuals can examine and develop ways in which they can become more flexible.  It is a quality that is equivalent to gold and should be presented to businesses and participants as such.  As trainers, our main goal is to ensure that each participant moves closer to the much-desired result—better and more effective ways of doing things.  They (and we) will work better if we help them and ourselves to become more flexible.

One way of developing this precious quality is through practicing public speaking—specifically impromptu speaking.  The communicator who can formulate and articulate ideas quickly will, indeed, have come a long way in her or his ability to “go with the flow.”  Part of the secret of delivering an effective spontaneous speech is by staying quiet long enough at the start of the speech (only a few seconds) to gather the thoughts and then grow to a point.  Silence can be misinterpreted, but is rarely misquoted.

In my estimation, public speaking is probably one of the greatest ways that people can develop into better and more useful souls.  I believe it makes people become “weller than well.”  I have seen participants transcend any reservations they once had about public speaking.  Once they got past their old ideas and began to practice public speaking regularly, things of great import began to occur.  So it may be with you and your class members as well.

Another component to being successful with change is the willingness to practice.  Practice, practice, practice—That’s how to get to Carnegie Hall, right?  We get the most from new ideas and ways of doing things when we truly practice them.  Only by repetition can these new ways of doing things become grooved and part of our daily lives.  As we improve, we will achieve greater results.  Also, we will see our fellows change as well.  Through practice, people become good at accepting change.  Becoming “skilled at change,” among other things, will increase our own credibility and help us to gain greater personal and professional satisfaction.

Richard J. Atkins, Ed.D. is the founder of Improving Communications, and offers public and private classes to develop Business Writing, Public Speaking, Customer Service, and Leadership. Visit www.improvingcommunications.com or call 516.317.2900.

Split run marketing is a very old concept, which is made even easier with the advent of electronic marketing.

The concept is extremely simple.  All you do is have two or more different offers, or looks and present those offers to groups of prospects.  For example, send an email to one group saying save money.  Send another email to another group saying best value.  Send another email to another group saying save time.  If you were to send 100 emails to each group, track which group gets which email and then figure out which marketing message garners the most response.

Then when you go to send 5,000 emails (and I’m not suggesting spam, rather I’m suggesting this with a permission list of people who have signed up to receive your information).  Use the message that resonates most with people.

Split run marketing can also be done easily in telemarketing (again, not irritating, unwanted, unwelcome telemarketing, rather telemarketing existing accounts that expect and want to hear from you).  Test different scripts to determine which one sells the most.

Split run marketing can also be done on the web with landing pages, colors, positions of buttons.  Experiment with minor changes to see what sells best.

Split run marketing can be promoted in social media as an experiment.  For instance there can be a blog entry on best value and see how many people click through versus how many people want lowest price.  Or write an article and see how many people are interested in what it is that’s being promoted.

Although the concept is old, it still applies.  It is easy.  It is inexpensive.  And it works.

By Jim Estill

www.jimestill.com

One of the most frequent weasel words you hear as an employer are some variant of: “it’s not for me but for my family,”

Beware when you hear this…it often signals the need for a pay raise, but it can also be an indication that what is coming is not only self-serving but that it will probably cause you some pain and may in some way be unethical.

The best way I can figure it out, hiding behind the family responsibilities (starving, barefoot kids begging on the street, etc.) seems to create a sense of entitlement in the mind of the employee that somehow makes outrageous requests or actions justifiable. When you hear the words coming out, take cover because what follows next may very well shock you.

I think that when an employee starts to make that justification, they are giving you an insight into the way that they think, and effectively giving you notice that down the road, when it suits them, they will do something that hurts the company and justify it with the “family” argument. The “family” justification may come up in an innocent context and if it does my advice is that you should look to remove those people from the team and find a replacement.

It most usually happens when people are resigning to take a job that pays more money or that represents a “better opportunity.” The “family” angle contained in the statement may simply be their unease at having to tell you that they are leaving and effectively asking you for more money to have them stay. The “better opportunity” is a horse of a different color and may well presage some behavior that is, to put it in the best possible light, on the edge of good taste.

Just to be clear, I was always a very family friendly employer and recognized that the family would always take first priority, as it should. I am not talking about the need to take time off to deal with emergencies or changed personal circumstances, and I always bent over backwards to accommodate those needs. What I am referring to is when the family is used as an excuse to salve the conscience and justify behavior that is unethical and inappropriate.

On my saner days, I smiled at the “better opportunity” speech. People would come and say that they weren’t looking but that this incredible opportunity found them. In some cases that may actually have been true…but in most of those cases, the opportunity depended on them leaving a) immediately and b) the company in the lurch. More damaging, their exit often required them taking business with them to the new company.

I had a technician who originally came from the manufacturer we competed with and who worked for me for about ten years. We had some run-ins but we trained him, gave him learning and promotional opportunities and he increased his salary from $50,000 a year when he started to about $100,000 a year. He was always difficult but overall I would have said it was a reasonable relationship.

His letter agreement said that we would give him either two weeks’ notice or two weeks’ pay in the event that he was terminated. In return he agreed to give two weeks’ notice if he resigned.
We were going through some tough times and having major issues with a mass defection of employees and customers to start up a new company in competition with us. He had been offered a position by the manufacturer and appeared like a brown stain, unannounced at my office door one day to give me the news.

He told me he was resigning. He told me about the wonderful opportunity to go back to work for the manufacturer in an exciting capacity, and then he unleashed the body blow….they wanted him to start the next day and he was leaving as soon as he walked out of my office. I pointed out that he was breaching his agreement and leaving the Company in the lurch and asked how their planning could be so poor that they have to have him immediately

He told me that they wanted him to go on a training course that “starts tomorrow” and then came the justification for his behavior: “It’s not that I want to hurt the company but I have to protect my wife and son, and I’m just doing what’s best for my family”.

I realized that there was nothing more that could constructively be said that I looked him in the eye and wished him well in his new endeavor. In my heart I hoped that one day somebody would do the same thing to him.

Another disturbing and revealing episode was when two of my best technicians who between them had very strong customer relationships with business worth about $1.5 million a year told me that they were going to leave and work for a competitor who had made a very nice offer to pay significantly more than what they were making with me.

I made the usual arguments about how we had trained them, nurtured them, and invested in them and all the great arguments that company owners make. I pointed out that the new company would almost certainly expect them to exploit their customer relationships to take customers away from us to help their aggressive growth plans that would allow them to go public.

If you’ve got far enough into this article to be reading this, it will come as no surprise to you to learn that they said: “Our primary concern is to put food on the table for our families, and since this is just business we can’t see why that would be the wrong thing to do”.

It is very difficult to react to a comment like that unemotionally, and so I asked them to wait 24 hours and talk again so that I could think about it for a while. They agreed, and the next 24 hours were spent talking to my sales, accounting and operational people, consulting with my lawyer at enormous expense and trying to figure out my options.

I called the company that wanted to hire them as I knew the principals and asked them why they were poaching my employees. Their response was that these people were disgruntled and were going to leave anyway. I kept them by paying them about $25,000 a year more than they were making and I guess that the only satisfaction I derived from the whole sorry episode was calling the predator competitor to tell them that the employees were staying and pointing out that they were wrong in their justification and that they were simply opportunists of the worst kind.

The end of the story is that the two technicians both left six months later anyway for yet another opportunity…. and when they did they told me that they were doing it “for their families.” I realized that I had really made the wrong decision completely and it changed the way that I reacted to these situations in the future.

As soon as I hear the “family” justification now I realize that I am dealing with somebody who lacks ethics and projects their personal needs above their business responsibilities. It amounts to a warning that they will behave unethically when it is to their advantage and probably damage the company. Once I know that, I start the hiring process immediately so that I can part company with them as soon as I have found a replacement.

____________________________

Stephen Davies founded and ran a cutting edge IT services company that grew at 45% a year for eight consecutive years and became one of the premier companies in its industry. He writes about what he learned there at www.stevedavies.com and in this series of blogs he talks about some of the more entertaining and disturbing employee behaviors he saw and the lessons that can be learned from them.

A couple weeks ago, I posted a question on Facebook and Twitter asking the world “What were your two most memorable moments of 2009.” At the time I assumed that the most common response would be the unfortunate news of Michael Jackson’s death. Looking back now I think Tiger Wood’s admission of his extramarital activities would likely have come in a close second even though it was just announced that he was voted Athlete of the Decade. To my surprise this was not the case, the responses were of a much more personal nature, including “my marriage”, “my son’s bar mitzvah” and “meeting my wife’s extended family for the first time in Italy”.

I began to rethink my initial views of 2009. Perhaps I was viewing the year with a little more cynicism than it deserved. Then while I was on the treadmill one morning, I started to think about the amazing happenings of 2009…

We started the year witnessing history as our country inaugurated its first African American President, Barack Obama. My colleagues and I watched the ceremony streaming live on our office computer through a CNN/Facebook page which let the world share its emotions and feelings online socially for the first time. This included staggering statistics like having 600,000 status updates through the integration. http://mashable.com/2009/01/20/cnn-facebook-inauguration-numbers/

Another very social moment of 2009 was when Usain Bolt earned the title of the fastest man on earth. (YouTube video currently with 1,333,989 views) http://www.youtube.com/watch?v=By1JQFxfLMM

2009 also brought us the rapid evolution of Twitter, Twitter apps and the usage of Twitter through lists and retweet revamps.

And a big congratulations to Pete Cashmore, CEO of Mashable, who not only is now a frequent contributor to CNN Technology, but he just won Most Influential Twitter User of the Year. http://mashable.com/2009/12/17/twitter-influence-study/

Charities turned on the social media accelerator with organizations like Livestrong growing to almost 700,000 Facebook Fans. I just received a beautiful card in the mail from a volunteer/cancer survivor which I immediately shared on my network as well as the Livestrong wall with so far 5 likes and 3 comments including an “Awesome!” http://www.facebook.com/livestrong

2009 may have been a tough year for many, but it was also a tremendous period of growth in “new media”. As President Obama struggled with economic challenges, he invited Entrepreneurs to the White House who included Frequent Twitter user Tony Hsieh from Zappos and Ev Williams CEO of Twitter to discuss new avenues and new opportunities that new media can offer to make the world better. At the beginning of this decade there were many people who found themselves struggling to get a grasp on new technologies ushered in by the “Dot Com Boom”. Now although Twitter and Facebook seem to be household names, there are those who still struggle with the concept of social media as well. But just as we saw a significant rise in sales coincide with the dot com boom, this year online sales were up 13.7 percent on Cyber Monday compared to 2008 (according to Coremetrics), even as we ease out of The Great Recession. It is debatable that social media has played a role in this increase.

This was a year that brought us closer to high level executives, economists and world leaders through social media as we followed the World Economic Forum form Davos Switzerland on its Twitter page. Prominent guest panelists and speakers tweeted and were documented on all of the well known networks. This even included their own full blown YouTube channel http://www.youtube.com/worldeconomicforum We found solace in watching home videos like the JK Wedding Dance Entrance http://www.youtube.com/watch?v=4-94JhLEiN0 and embraced the YouTube video of Susan Boyle as she debuted “I Dreamed a Dream” from Britain’s Got Talent. Not only was this the most popular YouTube video of the year with 120,000,000 views, but the record breaking album also debuted at number one on the charts before it was even released.

For me, 2009 was a year of learning, networking, and meeting forward thinking people like Hilary Topper at her book signing which was a great moment for her career. It was a monumental year for great Social Media folks who organized networking and educational meetings such as Adam Hirsch COO from Mashable, Jeff Pulver from 140Conf, Howard Greenstein from Social Media Club and the lovely folks from TWTRCON San Francisco including Tonia Ries.

The extent to which social media has permeated my life in only a year is staggering. I recently ran a half marathon to which I found out when registration opened via an alert on Twitter Running the half marathon was definitely necessary since I had to run off all those calories I consumed by eating @cupcakestop ‘s delectable’s. It is always easy to find them in Manhattan by checking their Twitter page. I also met @hianthony, (love that handle name) a reporter from dailyfinance.com and many other people through connections within my social media network.

It was a year that IBF welcomed me home to grow our outreach on the social networks and a year that allowed me to start iTwitterCoach.

It was not a lavish year; it was not a year of champagne popping toasts partnered with caviar, and high end parties with endless funding. But it was a year of celebrations, though they may have been subtle and unique. The passing on of knowledge through Twitter, the increased connections with the world through like minded people and appreciation for one’s health, happiness, and ability to be prosperous. It may be the “new norm”, and of course we as a global community have a list of priorities to fix. For now 2009 is almost a memory, a new decade begins.

But please interrupt me… “Constance I am going to let you finish but xxxxxx was the Best of 2009”. Join our conversation…

I also want to take this opportunity to thank Hilary for allowing me to contribute to her blog in 2009. I wish you all a very Happy New Year.

Dear Business Owner:

In my opinion, writing is one of the most essential aspects of every business endeavor. The way you communicate or describe your services or products, can have a profound impact on your bottom-line. However, a lot of business owners, including professional copywriters, struggle to get the message across. Some individuals feel petrified when facing a blank page, not knowing how to get the ball rolling.

Therefore, I decided to provide a few suggestions below that will guild you in the right direction and help you successfully complete your writing projects. So, imagine the following scenario…

To your delight, a big five-figure project unexpectedly lands on your desk. 
You receive full payment upfront, which fills your heart with unbridled joy and enthusiasm. 
You inform all your loved ones and friends about the lucrative business deal and even open up
a bottle of champagne. You feel like the world is full of possibilities…
 There is nothing you CANNOT accomplish. The sky is a limit! 
Even the swine flu isn’t going to stop you.

Finally, you approach your computer. You turn it on with a cheerful grin on your face. Then something terrible happens, and the world of happiness starts slowly disappearing into nowhere.

You feel stuck… You cannot find the right words to express yourself. Your mind is void of any creative ideas, thoughts or inspiration. The world starts closing in on you from all sides and you start to panic, while the client is waiting for the final draft with an unabated breath. She is expecting nothing short of masterpiece. And you cannot deliver! 
You see all your hopes, joy and career prospects slowly slip away…
All of a sudden you notice a huge and scary Monster quietly sneaking in on you though the back door, ready to grab you by the neck and choke you to death. This Monster has been preying on writers since the beginning of time. He even has a name—Writer’s Block! This Monster has no mercy. We are all his potential victims. No one is safe!

Don’t be scared. Here is the good news.

We can overpower the Monster and send him scurrying back to the woods, where he resides in a small shabby cabin by the lake.

Wanna know how? I have a simple strategy for you. It works like a charm.

Stop trying too hard! That’s right.

If you are stuck for the perfect phrase and nothing comes to mind, stop demanding it. You will make a bad situation worse! What I do sometimes is imagine someone appearing in my doorway and asking me: “What are you trying to say?” 
Then I would explain to my “imaginary visitor” what I am trying to say. You know what happens? When I verbalize it as if responding to a question, the most important facts usually come through. Then I grab the paper and jot it down without worrying about grammar, etc. Then I type it up, refine or modify it. Just getting the essence of what you need and want to say on paper is getting you half way there. Then you can build on that and eventually come up with a “masterpiece” that your client is expecting you to deliver.

Oh, wait…Where is the Monster? Anyone seen Writer’s Block??
 I think he is back in the woods, where he belongs. Good riddance. I am no longer afraid of him. Neither should you!

About the Author:
Angela Kambarian is a President of Essential Communications in Long Beach NY.
She provides marketing consulting and writes results-driven marketing collateral materials for different companies, organizations and entrepreneurs.
For more information, please visit her website at www.kambarian.com