“Pitch, Tweet, or Engage on the Street”

Dr. Kara Alaimo is a former communicator at the United Nations and in the Obama administration who now teaches Public Relations at Hofstra University and consults on global PR campaigns. She just wrote the bestselling book Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, which breaks the world into 10 cultural clusters and explains how to communicate in each of them. In today’s episode, I’ll talk to Kara about how to adapt communication strategies and workplace behavior for different global markets.

To read her work, follow her Twitter handle, @karaalaimo, and visit her website at karaalaimo.com.