New Influence Central Research Upends Traditional View of Empty-Nester Generation

When the descriptors “tech-savvy” and “digitally fluent” become attached to a consumer group, they typically evoke images of a young, Smartphone-wielding, 20-something cohort. But according to unprecedented research findings from social media and digital consultancy Influence Central, this ease and fluidity with online technology can now equally describe today’s 45+...