I remember getting my first Plaxo requests in 2002 from business associates asking me to update my contact information so that they could update their address books. I was so intrigued with the number of requests I received that I signed up for Plaxo.

Fast forward a few years and Plaxo became just another social networking site, but always had a powerful address book that sync’d with Outlook, Entourage, and even your Gmail accounts.

“In 2007, we became Plaxo Publishing, a social network aggregator,” said Preston Smalley, General Manager of Plaxo.com at Plaxo, Inc. “After that, we took a hard look at what we were doing and saw that there really wasn’t a need for another social networking site like LinkedIn or Facebook. So we decided to go back to our roots and offer consumers a highly integrated address book.”