Have you ever done business with a company and dealt directly with the owner? What kind of experience did you have? Did you feel valued and appreciated and treated as if you were their only customer? If so, how did that make you feel?

What kind of experience do you have if you are dealing with an employee of a company? Do you get that same “royal treatment” you get when you’re dealing with the owner, or is it sometimes indifferent or even horrible treatment?

Close your eyes for a moment and imagine if every time your customers dealt with your company they felt valued, appreciated and treated as if they were your company’s only customer. I’ll bet they would not only continue doing business with your company but they would also tell their family and friends about your company as well.