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“I’ll Never Be Crazy Enough To Be A Runner…” by Sarah Young, M.S.

“Running is boring. My knees hurt when I run. Runners are crazy!” I used to say all of these negative things about running, and more. I worked with many runners (I am a massage therapist), many of whom had running-related injuries. I was always trying to find ways to help them prehab or rehab from their injuries and keep them running. I used my Masters Degree in Exercise Science to research running theories and techniques. But as much as I learned, none of it was going to make me a runner.

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Director of First Impressions by Guest Blogger, Randi Busse

Who is the Director of First Impressions in your company? You do have one, right? They may not have that exact title, however, that’s what they really are, whether you call them that or not! In some businesses, it could be the person who answers the phone. In other businesses, it could be the person behind the counter or a greeter in a store. That person, whoever they may be, holds in their hands the ability to delight or disappoint the customer, your customer. And how that first interaction is handled will determine if that customer does business with your company or decides to go with your competitor.

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Cultivating Ownership Attitude Among Employees by Randi Busse

Have you ever done business with a company and dealt directly with the owner? What kind of experience did you have? Did you feel valued and appreciated and treated as if you were their only customer? If so, how did that make you feel?

What kind of experience do you have if you are dealing with an employee of a company? Do you get that same “royal treatment” you get when you’re dealing with the owner, or is it sometimes indifferent or even horrible treatment?

Close your eyes for a moment and imagine if every time your customers dealt with your company they felt valued, appreciated and treated as if they were your company’s only customer. I’ll bet they would not only continue doing business with your company but they would also tell their family and friends about your company as well.

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Would YOU Do Business With Your Company? By Randi Busse

When was the last time, if ever, that you experienced what your customer or prospective customer experiences when they attempt to do business with your company? If you don’t know what kind of experience they are having, now would be a great time to find out!

What happens when they call you on the phone? Are they greeted by a live person with a friendly voice who is happy to help them? Or are they greeted with “Your call is very important to us; your approximate hold time to speak with a representative is forty-five minutes?” Is the call answered on the first or second ring or on the eighth ring by someone who sounds like they’re annoyed that you’re even calling? Or do they have to press 1 for English, then press 7 for the customer service department, accidentally get transferred to the accounts payable department where they are then put on hold for ten minutes before they ultimately get disconnected waiting for someone to answer their call.

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