Lots of times you will have one bad business dealing with someone. It could be the local chiropractor who expected his business to be flooded with people as a result of a national placement and didn’t get it. Or, it could be a business that thinks they will get a placement as soon as they hire a PR firm, even though we tell them it takes a minimum of six months.
A few years ago, when I still had my home office in Long Beach, HJMT represented a state of the art fitness facility. It had a full Olympic sized swimming pool, lap pools, running tracks, exercise equipment and more! It was a really cool place!
HJMT was hired to publicize and promote the new center to area residents and throughout the neighboring villages. We had a grand opening and News12 LI, Channel 55 and LI News Tonight filmed the facility. Newsday and the Long Beach Herald were also there. We secured solid local PR. We even did a direct mail piece for them among some other things. So what happened? The doctors who owned the place decided not to pay us. (Lot’s of times businesses don’t have the money so they make up excuses or they just want to prolong the payment.) In any event, I ended up taking them to court. Eventually they paid HJMT and things moved forward.
Do you hold this against them? I don’t. I actually used one of the doctors to perform my knee surgery.
My friends think I’m absolutely crazy.
“He’s a good doctor,” I said. “Just because he didn’t run the business well, doesn’t mean he doesn’t know what he’s doing. I’m very impressed with him and his expertise.”
“Your what?” said my friend Steve. “How could you go to a doctor who you sued? Are you crazy?”
Well maybe a little, I thought. I just like to see the good in everyone and I knew that he was a good guy deep down. He ended up paying me and that was that.
If you have one bad business dealing, do you boycott the service forever?
I don’t. If I believe in a product or service, I will use that product or service. It’s just business not personal!







