“It’s For My Family” By Steve Davies
One of the most frequent weasel words you hear as an employer are some variant of: “it’s not for me but for my family,” Beware
December 21, 2009
Can You Do Social Networking Wrong?
Recently I friended a local spa. They were a client of mine several years ago and I was curious to see how they utilized social
December 20, 2009
Unrequited ROI by Guest Blogger, Steve Poppe
Readers know my pet peeve about ROI (Return On Investment) and my contention that the people who talk most about ROI are the ones who aren’t
December 19, 2009
The Social Year in Review – 2009 by Guest Blogger, Constance Korol
A couple weeks ago, I posted a question on Facebook and Twitter asking the world “What were your two most memorable moments of 2009.” At
December 18, 2009
Interview with HJMT’s President and CEO: Hilary Topper
How did you first hear about HJMT? How did I hear? I am HJMT – Hilary Jan Mass Topper. Actually before I started the firm
December 17, 2009
How to Overcome a Writer’s Block by Angela Kambarian
Dear Business Owner: In my opinion, writing is one of the most essential aspects of every business endeavor. The way you communicate or describe your
December 16, 2009
Our Health Care System…
You know what makes me angry? Our health system in this country! As a business owner, I pay a certain amount for my staff to
December 15, 2009
A Placement High! by Lisa Gordon
Image via Wikipedia There’s nothing better than the feeling you get when landing a client a placement, especially a really good placement! This past year
December 15, 2009
Pride Sells by Guest Blogger, Steve Poppe
One word that turns up rich consumer insights when brand planning is “pride.” Consumers know how to articulate pride. Delving into pride helps planners get
December 14, 2009
In A Moment…
It’s amazing how you go through life as if everything will be the same and then something happens and everything changes. I was in my
December 14, 2009