With social media at its height of popularity, there are tons of books that talk about ways to use social media to marketing your business.

The book, The On-Demand Brand 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson, is no different. The book takes you through 10 rules for success. Each chapter delves into a rule. For example, Rule #1 is “Insight comes before Inspiration” meaning that when you pursue a social media campaign, understand the wants and needs of your customers first. Rick Mathieson writes, “it’s not about understanding technology it’s about understanding your customer and then capitalizing on the insight across the digital platforms that make sense for your audience….”