In the advertising and marketing business, digital is its own channel. Rare is the vendor that provides a truly integrated single source worldview of a brand. A really smart person once said to an important client “campaigns are overrated” which stuck me with a ferocity that shook my world, but he was right.

catalysts, marketing silos, digital marketing, business strategy, marketing strategy, message strategy, marketing tactics, whatstheidea, whats the idea, campaigns, social media, rga, tbwa