The statement, “Flexibility is the key to success” seemed to haunt me as I was presenting for my final certification with a nationally recognized training

Split run marketing is a very old concept, which is made even easier with the advent of electronic marketing. The concept is extremely simple.  All

One of the most frequent weasel words you hear as an employer are some variant of: “it’s not for me but for my family,” Beware

A couple weeks ago, I posted a question on Facebook and Twitter asking the world “What were your two most memorable moments of 2009.” At

Dear Business Owner: In my opinion, writing is one of the most essential aspects of every business endeavor. The way you communicate or describe your

One word that turns up rich consumer insights when brand planning is “pride.” Consumers know how to articulate pride.  Delving into pride helps planners get

Coming from Pennsylvania, the holiday season in New York has always been somewhat like a movie to me. The hustle and bustle of the city,

Communication is a Process When writing or speaking to others, communicators have specific goals: to solve problems, provide new information, or persuade others to take

Every day, I visit social media sites (mostly from my iPhone) to connect with my contacts and favorite brands. I often talk about my experiences

One of the oldest and most effective marketing techniques is the power of association.  Associate your product or service is something that people have good