Many large companies use Twitter for reputation management. They want their brand to be heard and they want to hear what people say about their brand.
Some use Twitter for testimonials. For example, if you have a product or service you may have a community member tweet about what he or she thinks of the product or service.
Learn about trends and what people are thinking on Twitter. By doing this, you can tweak your marketing plan to make sure it works in today’s environment.
Promote contests, new product introductions and even link interesting articles that you think your community would be interested in.
Twitter is one of the tools you can use as part of your social media mix. Also include other social networking sites, blogs, podcasts and video podcasts. Social media should be an essential component of your marketing plan. By not including it, you are missing an opportunity. Good luck!