With social media becoming so prevalent, a lot of people ask me if I think traditional media is going to die. And you know what I tell them? Absolutely not!
Yes, there are a lot of newspapers and other media outlets closing their doors but that’s not the majority. New publications come out every day.
I think that newspapers, magazines, television and radio will be around a very long time. I really can’t see them disappearing altogether. Millions of people are still reading magazines like Vogue, Family Circle and Good Housekeeping. Millions of people are still reading the traditional versions of the New York Times, Wall Street Journal and USA Today. (I know it because when I’m on the train, I always get hit in the face by a newspaper trying to get folded!) People still watch the networks and also watch cable/satellite. And lastly, people are still listening to the radio!
The other day, someone told me that he thinks that Satellite radio will go away. I don’t think that’s the case. I think there will always be a place for new modes of entertainment whether it be digital radio or social media sites.
In the public relations business, we focus on both traditional and social media. Many of our clients want a full blown publicity campaign in traditional media only. (We always provide extra value by putting links up on the social media sites.) They know that it’s important to get awareness wherever they can. The more awareness, the more people will know about your business, the more likely people will buy your products or services.
So if you hear that traditional media will be dead, think again. There will always be a place for all types of media — online and offline!
