Product Review: Bounty DuraTowel

I don’t know about you, but I’ve never been brand loyal to a paper towel product.  I have my set brands for toilet paper, Scott Tissue, and for my cereal, Kellog’s, but I’ve never been inclined to have one for paper towels.

My rational was to get the cheapest paper towel out there because they are all the same.  They all fall apart anyway, so what difference does it make?

However, after I received a sample of the new Bounty DuraTowel, I’ve changed my mind. Interestingly, the DuraTowel is more like a dishcloth than a paper towel. According to their press materials, it’s made with more fibers that hold together even when wet.

It’s really sturdy when dry and when wet it has give to stretch. It comes in bright white and goes with any kitchen.

Many people use dishcloths or sponges to clean their dirty surfaces.  But according to Bounty researchers, even after “rinsing the used dishcloth, you can still drag old clean-ups around.”  They say that DuraTowel will “leave surfaces three times cleaner than a used dishcloth.”  I believe it.

I decided to try it out myself in my kitchen at work.  I cleaned around the sink and in the sink and the Bounty DuraTowel held together, even when wet. (The typical cheap paper towel is in the garbage once it gets wet.)  As I was using the towel, it felt strong enough to tackle my microwave and coffee pot as well. When I was finished, the kitchen looked and smelled clean.  The best part, it left the surface three times cleaner than a germy dishcloth!

The product is currently available in food/grocery and mass merchandisers (e.g., Kmart, Wal-Mart, Target, etc.). Suggested retail price is $3.19 for two rolls. For more information,


I have a material connection because I received a gift or sample of a product for consideration in preparing to write this content. I was/am not expected to return this item or gift after my review period. Individual links could be associated with affiliate marketing sites and through the use of affiliate links contained herein, I may collect fees from purchases made.