Who is the Director of First Impressions in your company? You do have one, right? They may not have that exact title, however, that’s what they really are, whether you call them that or not! In some businesses, it could be the person who answers the phone. In other businesses, it could be the person behind the counter or a greeter in a store. That person, whoever they may be, holds in their hands the ability to delight or disappoint the customer, your customer. And how that first interaction is handled will determine if that customer does business with your company or decides to go with your competitor.