The end of 2009 and into 2010 was proving to be a very difficult year for my company, Taz Solutions, Inc. a web marketing, strategy,
Tee shirts are great advertisements. Everyone reads what is on your shirt, no matter if it’s a small Nike icon or a full blown photo
When my daughter was in fifth grade, she was the victim of cyber bullying. I later found out that she wasn’t alone. This cyber bullying was all done on Facebook, a site that has no parental controls and anyone can “friend” anyone. The major thing I didn’t like was that I couldn’t see what she was writing or saying unless she “friended” me, which she didn’t do. It was a scary time for me as I’m sure it was/is for other parents.
I have a thing for anything Long Island. I love the music, the food, the culture and the people. So when I have an opportunity to review an artist from Long Island, I get excited.
Recently I had the opportunity to listen to An Evening With, a new Long Island band that focuses on rock, pop and pop-punk. An Evening With really stuck out. I enjoyed the music. It was right in line with what I like to listen to. I think the band could easily be heard on Alt Nation on Sirius/XM.
I went to an entrepreneurial seminar the other day on how to become a passive investor in your own business. Scott Fritz was the guest speaker. At the end of the presentation, he handed everyone his book, “The 40 Hour Work Year.”
You think only the likes of Coca-Cola and American Express deserve significant exposure overseas? With the advent of the internet, smaller companies and entrepreneurs are finding affordable ways to go global.
In the advertising and marketing business, digital is its own channel. Rare is the vendor that provides a truly integrated single source worldview of a brand. A really smart person once said to an important client “campaigns are overrated” which stuck me with a ferocity that shook my world, but he was right.
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There two words to describe Seth Swirsky — “Renaissance Man.” In addition to being a collector of sports memorabilia and an author of three published books, Seth Swirsky is a talented musician/songwriter. His new album, Watercolor Day, is a combination of pop and folk music mixed into one
I was sleeping and heard the sounds of a keyboard. I woke up. It was my husband writing something. He was typing so fast that
With social media at its height of popularity, there are tons of books that talk about ways to use social media to marketing your business.
The book, The On-Demand Brand 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson, is no different. The book takes you through 10 rules for success. Each chapter delves into a rule. For example, Rule #1 is “Insight comes before Inspiration” meaning that when you pursue a social media campaign, understand the wants and needs of your customers first. Rick Mathieson writes, “it’s not about understanding technology it’s about understanding your customer and then capitalizing on the insight across the digital platforms that make sense for your audience….”