“In Praise of the Split Run” By Jim Estill
Split run marketing is a very old concept, which is made even easier with the advent of electronic marketing. The concept is extremely simple. All
Split run marketing is a very old concept, which is made even easier with the advent of electronic marketing. The concept is extremely simple. All
Yesterday, I decided to venture out and go shopping. My first stop was Brooks Brothers in the Americana Mall in Manhasset. They were having their
Image via Wikipedia Today, I was at New York Sports Club doing my usual warm up of 2.5 miles running on the treadmill and then
I don’t know about you, but every year I get an update from several members of my extended family. They talk about their lives, their
This time of the year we all get so much mail. It’s actually nice, especially since there’s very little physical mail these days but lots
When I first read about Foursquare in Mashable, I got excited. A new social networking site to me is like un-chartered territory for others. When
One of the most frequent weasel words you hear as an employer are some variant of: “it’s not for me but for my family,” Beware
Recently I friended a local spa. They were a client of mine several years ago and I was curious to see how they utilized social
Readers know my pet peeve about ROI (Return On Investment) and my contention that the people who talk most about ROI are the ones who aren’t
A couple weeks ago, I posted a question on Facebook and Twitter asking the world “What were your two most memorable moments of 2009.” At