On Throwing Out Old Business Files…
When and if you move, you end up going through old files and wondering why you’ve kept these things in the first place. HJMT is
July 14, 2011
Cablevision – You Frustrate Me!
As most of you know, HJMT, my firm, is moving to 145 Pinelawn Road, Suite 300 South in Melville in two weeks. Melville is on
July 13, 2011
Book Review: Get Seen – Online Video Secrets To Building Your Business
With more than 300 million people having accounts on YouTube, with the emergence of the Internet and social media, video is hotter than ever before.
July 5, 2011
On Giving Away Free Stuff…
I don’t know about you, but every time I buy a table to an event or buy tickets to a golf outing, I always feel
June 30, 2011
Tips on Starting a Business…
There are some people who keep their business life very separate from their personal life. They may have a separate Facebook page for their “actual”
June 27, 2011
Intellectual Property Review, by Guest Blogger Anthony M. Verna III
One issue I see when a business takes itself from the idea stage to doing business in the real world is a lack of intellectual property review.
This can be seen in either taking out a Facebook page or a domain name in either the business name or a proposed product name. While this is a good idea, to just do it without understanding possible ramifications in either intellectual property or advertising law is a problem.
June 22, 2011
On Pitching Reporters…
Have a product or service and want to get some media attention? No matter what type of product or service you have, informing the media
June 1, 2011
June 1, 2011
How Was The Intercontinental Hotel in Times Square?
I stayed at the Intercontinental Hotel in Times Square this past week because the Entrepreneurs’ Organization was having their annual EO Nerve Conference. EO Nerve
May 23, 2011
Marketing for Startups and New Businesses by Gil Effron
When I was writing How to Give Your Business an Extreme Marketing Makeover, my focus was exclusively on exactly what the title implies: helping established businesses replace worn-out, ineffective marketing with marketing that would and could accomplish more in less time.
Throughout the months that followed publication I started to question: Why does a business have to wait until it makes mistakes before employing the principles of the extreme marketing makeover? Why can’t a startup business or a new business apply my simple but effective process for building a better marketing process?
May 19, 2011