Ford Motors recently held Tweetups in 10 of the top US markets. Why?
More than 4,000 people applied for the limited usage of the vehicle, but only 100 people were selected to be “agents” and test drive the new new Ford Fiesta, which is currently sold in Europe, but will make its debut in the states this summer.
The result, 11 million impressions, 5 million Flickr photos and 1 million Youtube videos. That’s a lot of social media activity for one vehicle!
That’s some social media success story, wouldn’t you say?