On Sending Out A Lot of Emails…

Hilary Topper at her book launch in January

I send out a lot of emails. I admit it and before I get onto the subject of this blog post, I apologize if it annoys you. I’m just trying to inform, offer opportunities and/or promote something that I am involved with.

Book Launch

The other day, I got the most disturbing response to an email that I sent out asking people if they would like to attend my book launch. I wrote my second book, Branding in a Digital World, and I held a launch party at Book Revue in Huntington, Long Island.

It took me nearly 10 years to write this book and I was feeling proud of my accomplishments. I wanted to share the joy with my community. (By the way, if you live out of NY state and want me to speak at your local bookstore, let me know. I’ll try to make it happen.)

So, I sent out several emails through Mailchimp reminding people that the book launch was coming.

Disturbing Response

One of the members of my community who I met at a trade show, wrote back, “F off.” Now for the purposes of this blog, I’m not going to spell out the word, but you get the idea.

I could say what company this man was from, but I won’t. It was a big outdoor company, so it was surprising to get that response.

When I responded to him, I didn’t hear back but I did reach out to the PR person on the company website and told them what happened.

What to do if you get too many emails?

The bottom line here is, if you get too many emails, just delete. There is no need to be unprofessional. Just my opinion, but we have all met somewhere down the line, and having that little bit of courtesy, goes a long way.