On Pitching Reporters…
Have a product or service and want to get some media attention? No matter what type of product or service you have, informing the media
June 1, 2011
Marketing for Startups and New Businesses by Gil Effron
When I was writing How to Give Your Business an Extreme Marketing Makeover, my focus was exclusively on exactly what the title implies: helping established businesses replace worn-out, ineffective marketing with marketing that would and could accomplish more in less time.
Throughout the months that followed publication I started to question: Why does a business have to wait until it makes mistakes before employing the principles of the extreme marketing makeover? Why can’t a startup business or a new business apply my simple but effective process for building a better marketing process?
May 19, 2011
Product Review: Hard Candy’s iPad Cases
When I first bought my iPad, I purchased the Apple case to go along with it. I had the case for a while but was very unhappy with it because it always looked dirty and I was embarrassed to use it during new business presentations.
So, I found another case online at Rue La La. I bought a Terrida leather case that looked very professional but was totally impractical. Every time I tried to use the iPad, I had to take it out of the case completely, especially when I needed to plug it into a socket. I think I paid more than $75 for the case that I am now unhappy with.
May 17, 2011
What Does Office Space and Massage Chairs Have in Common?
Our lease at HJMT is up in August. So, we’ve been looking around for office space in Garden City, Carle Place, Westbury, Hicksville, etc. My
April 8, 2011
It’s Time To Manage! Tip of the Week by Stephen Davies
Time Accountability Hiring
When you are hiring new employees, ask candidates about their time management abilities. The best employees are those that can prioritize their work and handle interruptions, so be sure to ask relevant questions to probe in those areas so that you hire somebody who has those skills.
March 28, 2011
It’s Time To Manage! Tip of the Week by Stephen Davies
Phone calls – Egg Timer
It is all too easy to waste time on phone calls. Keep an egg timer next to the phone to keep track of exactly how long you are talking. It will keep the time you are spending in the forefront of your mind and will help you handle the call more efficiently.
February 28, 2011
Always Halloween at HJMT…
Always Halloween at HJMT… Related articles HJMT Holiday Parties by Kristie Galvani (hilarytopper.com) Can You Read My Mind? (hilarytopper.com) A Runner’s Diary: Preparing for the
February 2, 2011
It’s Time To Manage! Tip of the Week by Stephen Davies
Never Delegate Upwards
When somebody comes to you with an issue they should figure out themselves, don’t allow yourself to relieve them of the burden and take it on yourself. Instead of saying “leave it with me” when this happens, say “never delegate upwards” and ask them for their solution.
January 31, 2011
Would YOU Do Business With Your Company? By Randi Busse
When was the last time, if ever, that you experienced what your customer or prospective customer experiences when they attempt to do business with your company? If you don’t know what kind of experience they are having, now would be a great time to find out!
What happens when they call you on the phone? Are they greeted by a live person with a friendly voice who is happy to help them? Or are they greeted with “Your call is very important to us; your approximate hold time to speak with a representative is forty-five minutes?” Is the call answered on the first or second ring or on the eighth ring by someone who sounds like they’re annoyed that you’re even calling? Or do they have to press 1 for English, then press 7 for the customer service department, accidentally get transferred to the accounts payable department where they are then put on hold for ten minutes before they ultimately get disconnected waiting for someone to answer their call.
January 24, 2011
It’s Time To Manage! Tip of the Week by Stephen Davies
Interruptions – Stand up
When somebody interrupts you while sitting at your desk, stand up. It changes the pace of the interaction and sends a message to the interrupter that they have invaded your time. The more you can send this message, the more effective you will become at protecting your time.
January 24, 2011