Do We Talk Anymore?
I went running with my friend the other day and we were talking about Facebook. She told me that she recently connected with an old
July 1, 2011
Intellectual Property Review, by Guest Blogger Anthony M. Verna III
One issue I see when a business takes itself from the idea stage to doing business in the real world is a lack of intellectual property review.
This can be seen in either taking out a Facebook page or a domain name in either the business name or a proposed product name. While this is a good idea, to just do it without understanding possible ramifications in either intellectual property or advertising law is a problem.
June 22, 2011
Technology
Social Media Makes the World a Small Place!
The other day I got an email from a young woman who used to intern for me when my firm, HJMT, was in Long Beach.
June 15, 2011
Social Site Review: Wanderfly 2.0
Want to go on an exotic trip somewhere different? Or would you prefer to go to a beautiful beach somewhere?
The new updated Wanderfly 2.0 has the answers. By linking up with Facebook and also having its own community, Wanderlists has more than 1200 destinations with thousands of activities at your fingertips. The social media site, which also links with Twitter and Foursquare and has an RSS feed, helps you personalize your vacation.
June 10, 2011
On Pitching Reporters…
Have a product or service and want to get some media attention? No matter what type of product or service you have, informing the media
June 1, 2011
No Facebook or Twitter?
Have you ever wondered what the world would be like without Facebook or Twitter? It’s not that long ago that these two social networking sites weren’t even on an advertiser’s radar but today, they are more prevalent than ever. More and more corporations and agencies are focusing their ad campaigns on sending consumers to be a “like” on their Facebook page or to be a “follower” on their Twitter site.
Why? Billions of people worldwide have social networking pages. With the prevalence of social media, it only makes sense for advertisers to take advantage of this popularity and use it to their benefit. Companies are finding that by directing their target audiences to their social networking sites, it allows them the chance to better promote their goods and services more effectively, efficiently and most important, personally. Today it’s all about transparency. People want to know the person behind the service or the product. People want to feel a connection. Without it, there is something missing.
May 18, 2011