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A Business Book with a Fictional Twist by Guest Blogger, Lisa Gordon August 31, 2010

Categories: Clients

I don’t normally read business books. I actually own only a few – Hilary’s book, Everything You Ever Wanted to Know About Social Media, but were afraid to ask…Building Your Business Using Consumer Generated Media, The Girl’s Guide to Being a Boss (without being a bitch), Can We Do That?! and a bunch of AP style books, but those don’t really count.

When we signed on a new client to help him promote his book, being the responsible publicist that I try to be, I of course read the book we were hired to promote. Ammunition: Essentials of Leadership by Alexander Pelaez (Link: http://www.amazon.com/Ammunition-Essentials-Leadership-Alexander-Pelaez/dp/0984095179) is a business novel (something I’ve never heard of before) and a really interesting way to read and learn about leadership.

In the beginning of the book, you are introduced to the main fictional character, Ryan Sheridan, a young Information Technology manager. You’re then taken on a journey through Ryan’s eyes and life/business experiences as he learns about leadership. Although each scenario he experiences is fictional, I ended up finding myself relating to some of his angst and feeling relief and satisfaction when he overcame a challenge or bettered his life.

As a young professional, being a good leader is something to strive for. I try to learn new leadership skills every day. It’s a very integral and important part of my job. Because of the way Ammunition: Essentials of Leadership, is written as a novel instead of a traditional business book, it was very easy for me to relate to the main character and put myself in his shoes. How would I have dealt with the “office politics” in that situation? Would I have been able to overcome these challenges? I’d like to think so.

For those of you interested in learning more about yourself as a leader and tired of the usual tip format of a business book, definitely check out Alex’s book. I promise you won’t be disappointed.

P.S. Here’s a plot summary for those of you wanting to know a little more before purchasing your own copy!


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Newly hired by Paltz, a sports equipment retailer, Ryan learns quickly the importance of trust and integrity by experiencing its absence from his managers, and, unable or unwilling to stand firm, he succumbs to the herd mentality, often found in corporate environments, when a situation develops causing one member of his team is terminated by his management, an experience that will shape Ryan’s decision making in the future.

When new management is brought in to mitigate some of the issues plaguing the retailer, Jay Alethia, Ryan’s new manager and eventual mentor, immediately empowers him to make changes. He learns quickly and capitalizes on the opportunity to shape the team into a well organized and efficient crew. Stacy, a strong willed member of Ryan’s team, becomes the most valued member of his because of her direct nature and willingness to constructively challenge Ryan, a quality Ryan will come to appreciate greatly. Subsequently, animosity driven by jealousy causes on member of the team, Phil to spread false rumors of Stacy having a romantic affair with Ryan, and as a result she noticeably and deliberately distances herself from Ryan, who will wittingly dispel the rumors an embarrass Phil simultaneously. In order for his team to be successful, Ryan will learn the importance of being empathetic to the needs of the individuals.

In an unexpected management shakeup, less than a year later, Ryan was dealt a major shock with the termination of his mentor Jay, which threatened the momentum of his group. Ryan’s new boss, Eric, is a hard-nosed financial Wall Street type who demands excessive hours and is the quintessential micromanager. Unfortunately for Ryan, Phil becomes a favorite of Eric, and is promoted out of Ryan’s group. Phil immediately seizes the chance to sabotage Ryan, and simultaneously spreads rumors about Stacy being a lesbian. Stacy became anxious and demoralized because she had diligently tried to keep her secret safe, and only told Ryan recently of her lifestyle.

Ryan works to protect Stacy and keep her on the team, but Eric, who had developed a great disdain for Stacy, waits for an opportunity to terminate her for insubordination. When Ryan refuses Eric’s demand for her termination, Stacy files a harassment complaint with Human Resources against Eric, and her allegations are corroborated by Ryan after he is unable to gain senior management support for her plight. In retaliation, Eric, who seeks Ryan’s capitulation to his authority, decides to teach him a lesson, and demonstrates his authority by firing Ryan’s next trusted manager Tim, who coincidentally told Stacy earlier in the day that he had been diagnosed days before with cancer. Tim would come to blame Ryan for his unexpected departure, and cease speaking with Ryan and Stacy, leaving them both scarred.

The thought of Tim’s firing as retribution for his defense of Stacy would haunt him terribly. Unable to cope with Eric and his implicit demands of capitulation, he leaves the company and coincidentally finds new employment at a competitor, SportsCentral. Stacy, although happy for Ryan, increasingly feels abandoned as the situation becomes increasingly unbearable amid her inability to find other employment.

As the head of development, he encounters a new set of challenges and must reorganize the team with a very bitter manager, Bill, who now reported to Ryan but who believed he should have been given the position. Ryan who later receives approval to hire Stacy places her along with Rebecca, a long time employee whose opportunities had been limited by Bill’s dominant personality, on a key project to Bill’s consternation. Bill, believing he was impervious, threatened to submit his resignation directly to the CEO, Bill’s brother-in-law, and to Bill’s astonishment, was immediately accepted.

Ryan learned that leadership required courage in the face of adversity, and while his team was still somewhat skeptical of his abilities, he would soon earn their respect. Ryan works hard to mold the group into a cohesive unit by empowering his team through key elements of successful organizations which include Trust, Intuition, Mission and Agreement. The lessons learned would be put to the test when a fire breaks out at their main warehouse forcing the team to quickly move a new inventory system into production to prevent the company from being paralyzed for four weeks with the old system. Its successful implementation along with rapid actions by the team to enhance their ecommerce site thwarts an attack to gain customers by their competitor, Paltz, which tried to capitalize on SportsCentral’s tragedy. Even with Ryan’s success, including winning an award for an industry trade magazine, he doesn’t quite feel complete, and questions why he isn’t satisfied.

Ryan finds that leaving a legacy was the last missing piece for his understanding of leadership. He needed to leave the place in better shape than he received it, and he surmised that leaders would know what to do, and when to do it, and most importantly that they were not  infallible.  Having developed his team effectively he leaves the group in the capable hands of Stacy while Rebecca moves on to a similar position at another company elevating her career for which she thanks Ryan.

Ryan would be congratulated as a leader for his accomplishments and for developing his team. His legacy, as he would find, would be his persistence in creating a positive environment and empowering his team. There was no fanfare and no glory as he originally imagined, but the end result was unequivocally gratifying. The magic bullet on leadership he sought would never be found. Instead, he finds the right ammunition and learns how to apply it properly to become a great leader.

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A Free Webinar for Our Generation… August 3, 2010

Categories: Clients

If you are like me, you are a member of the Sandwich GenerationI always feel like I am caught between my parents and managing my kids. My friend and client, Dave Krett, owner of Family Care Plus, is holding a free educational webinar on Wednesday, August 18th at 7pm to talk about these issues and strategies that can help ease our stress. For registration, visit www.familycare-plus.com or call 1-877-887-CARE (2273).


The webinar will explain how 24-hour live-in care can be a less expensive option than hourly care and an overall better option for your loved ones. Even those who do not currently care for a family member will benefit by preparing for the future needs of your elderly family members. Everyday more and more adult children are choosing live-in services as the solution for giving their family more life-time.

The reason why this intrigues me is the last time I was at my parent’s home in Florida, my mother fell and broke her leg.  As we waited for the ambulance to come, I just kept thinking how she and my dad would manage.  It ended up that she was in the hospital for several weeks and then in a rehab facility for more than a month before returning home.  When she went home, we were frantically looking for a home health care aid to help her do daily living skills.

When Dave told me about his company, I only wished that he had an office in Florida! He was very understanding of my situation and then he told me about the reason why he and his brother started Family Care Plus.

He said he was frustrated trying to find the correct care for his grandmother.  As a family with a medical background and knowing the need, it was the natural path to take in establishing his own agency. Family Care Plus is located in Connecticut, New York and New Jersey. They specializes in 24-Hour Live-In care, staffed by specially trained Caregivers, all of whom are supervised by Field Supervisors.

If you are in a similar situation to me, why don’t you join me on the line for this free webinar?

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An EO Buddy Was Honored by The New York Enterprise Report July 29, 2010

Categories: Business,Clients

Joel GreenwaldJoel J. Greenwald, Esq., Founder and Managing Partner of Greenwald Doherty, LLP, a labor and employment law firm in New York City, New Jersey and Connecticut, is a friend of mine who I met at the Entrepreneurs’ Organization (EO).

He was recently recognized by the New York Enterprise Report (NYER), a publication serving the New York tri-state area small and midsize business market, as both the Attorney of the Year and Best Employment Law Attorney. This honor was received at the NYER Best Accountants and Attorneys for Growing Businesses; the special awards event that recognizes the New York area’s top business advisors.

I was at the event.  Actually, my HJMT staff worked with Rob Levin, publisher of magazine, to coordinate and organize the event, which was held at the Trump Soho in New York City.

When Joel received the awards, I was so happy for him.  He does so much for the entrepreneurial community.  I learned so much from him.  As a matter of fact, I attended two of his EO huddles.  Things that I never thought about were brought to life and for that, I’m in deep appreciation for him.

The judging for the NYER Best Accountants and Attorneys for Growing Businesses were done on a number of different criteria such as the positive impact on the business community and how each nominee went “above and beyond” in helping their clients succeed. Each entry was rated and scored with the highest total score chosen as this year’s recipient.

Although my staff worked on the event, we had no idea who was getting the awards that evening and when Joel received those two, I just smiled.

Joel can be reached at Greenwald Doherty, LLP, call (212) 644-1310, email firm@greenwaldllp.com or visit www.greenwaldllp.com

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CFO Conference… June 17, 2010

Categories: Business,Clients

CFO Magazine is hosting CFO CORE Concerns Conference on June 27 – 29 in Baltimore at The Renaissance Baltimore Harborplace.  The conference’s focus will be on finding expert solutions to finance‘s toughest challenges.

The featured speakers consist of a series of CFO’s at major US corporations like OfficeMax, Continental Airlines, and Constellation Energy. Speakers will also be from top schools like, Columbia University and University of San Diego;  and governmental organizations like the U.S. Department of Homeland Security.

On Sunday, there will be a pre-conference workshop on “Best Practices in Implementing Pricing Solutions.”  This will be followed by a wine and cheese reception.

Monday morning starts early with a breakfast at 7:15 followed by a keynote address on “It’s 1931 Again: Repeating History in Regulatory Reform.”  Other sessions throughout the day include Cybersecurity,  funding sources to tap now and health care reform and costs.

Tuesday will be even better with a keynote presentation on discovery driven growth,  bullet proofing your organization, technologies that will change your organization and the new supply chain agenda.

There will be plenty of time for networking with other CFO’s and Senior Financial Officers of $100 million – $1 billion dollar businesses.  The best part, CPE credits will be offered.

For more information or registration, go to www.cfocoreconcerns.com.

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I may have a few comps for selected CFO’s or Senior Finance Officers.  Please send me an email at hilary@hjmt.com with your contact information and I’ll let you know…

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It’s your Move…. by Guest Blogger, John Beyer June 11, 2010

Categories: Clients

The moving season is upon us. Approximately 65% of all household moving occurs between the June 15th and September 15h. Ask any real estate agent and they will tell you they have the most closings at this time of the year. This is mostly dictated by the school year. School lets out and families move. This year, the end of June will be busier than ever because the first time home buyers tax credit which expired on April 30th, requires closings to take place no later than June 30th.

Because most companies “suddenly get busy” they are often “stretched” at this time. To ensure a good moving experience, start by following some of these suggestions:

  • Don’t hire a company soley from the internet.
  • Make sure they have a brick and mortar existence, go there if you can.
  • Are you able to speak with the owner?
  • Check the company out with the Better Business Bureau (link to www.bbb.org) and the New York State Department of Transportation (link to  https://www.nysdot.gov/index)
  • Get 3 written on site estimates from companies that offer to come to your home for free!
  • Get a sense of what the company is like, see who gives you hints on how to save money but remember, cheap can be expensive!

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John Beyer is the CEO of Men on the Move Moving & Self-Storage company.  His company is driven by the slogan, “Service With Integrity Since 1985.” For more information visit http://www.menonthemove.com.

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