You think only the likes of Coca-Cola and American Express deserve significant exposure overseas? With the advent of the internet, smaller companies and entrepreneurs are finding affordable ways to go global.
In the advertising and marketing business, digital is its own channel. Rare is the vendor that provides a truly integrated single source worldview of a brand. A really smart person once said to an important client “campaigns are overrated” which stuck me with a ferocity that shook my world, but he was right.
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There two words to describe Seth Swirsky — “Renaissance Man.” In addition to being a collector of sports memorabilia and an author of three published books, Seth Swirsky is a talented musician/songwriter. His new album, Watercolor Day, is a combination of pop and folk music mixed into one
I was sleeping and heard the sounds of a keyboard. I woke up. It was my husband writing something. He was typing so fast that
With social media at its height of popularity, there are tons of books that talk about ways to use social media to marketing your business.
The book, The On-Demand Brand 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson, is no different. The book takes you through 10 rules for success. Each chapter delves into a rule. For example, Rule #1 is “Insight comes before Inspiration” meaning that when you pursue a social media campaign, understand the wants and needs of your customers first. Rick Mathieson writes, “it’s not about understanding technology it’s about understanding your customer and then capitalizing on the insight across the digital platforms that make sense for your audience….”
At HJMT, we are redoing our logo, our business cards and even our web site. Starting this August, you will see a whole new look.
You’ve taken the time to build your online community of key people that you want to know better and may even want to do business
Tiger Woods PGA Tour 11 from EA Sports. When I found out that I could download my face onto an avatars body, I was excited. Now, I would get that opportunity to play alongside Tiger!
Have you ever asked anyone for their opinion on a new shirt or a new haircut? The person you ask, says, “it’s okay.” Do you
I just came back from a weekend at Golf school at the Original Golf School at Mt. Snow. I had been there a few years