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Book Review: Beyond Advertising

Book Review: Beyond Advertising I recently had the opportunity to read Beyond Advertising - Creating Value Through All Customer Touchpoints by Yoram Wind, Catharine Findiesen Hays and the Wharton Future of Advertising Innovation Network. It was an extremely fascinating book that pulled in the Internet of Things revolution and tied...

Waldorf Astoria Review

Have you ever thought about staying at the Waldorf Astoria in Manhattan before? If you have, you now can. Before, this deluxe hotel was untouchable by the middle class American, but since it became a Hilton and then eventually was bought out by a Chinese investment group that renovated the...