Book Review: OWNED — Property, Privacy and the New Digital Serfdom by Joshua A.T. Fairfield

Book Review: OWNED -- Property, Privacy and the New Digital Serfdom by Joshua A.T. Fairfield Although I'm passionate about new technologies, they are dangerous. And after reading OWNED -- Property, Privacy and the New Digital Serfdom by Joshua A.T. Fairfield, I find that my fears are justified. In Chapter 2,  the...

Book Review: Beyond Advertising

Book Review: Beyond Advertising I recently had the opportunity to read Beyond Advertising - Creating Value Through All Customer Touchpoints by Yoram Wind, Catharine Findiesen Hays and the Wharton Future of Advertising Innovation Network. It was an extremely fascinating book that pulled in the Internet of Things revolution and tied...

Book Review: The Old Rush – Marketing for Gold in the Age of Aging by Peter Hubbell

Marketing to Baby Boomers is not a new thing.  However, according to The Old Rush:Marketing for Gold in The Age of Aging by Peter Hubbell, many brands have forgotten about the Boomers and have changed their marketing direction to focus on younger generations.  He feels that’s a big mistake. Hubbell,...

Book Review: Ekaterina Walter and Jessica Giglio’s The Power of Visual Storytelling How to Use Visuals, Videos and Social Media to Market Your Brand

Social networking changes constantly.  Facebook recently changed their dashboard, Twitter changed their profile page and Google Plus changed its algorithms. With these constant changes, books about social networking can't keep current. But, The Power of Visual Storytelling How to Use Visuals, Videos and Social Media to Market Your Brandby authors...

Book Review: Tom Hinton’s 10,000 Days: The Rest of Your Life…The Best of Your Life

10,000 days seems like an eternity, doesn’t it? But, that is the amount of time required to complete, The Course of 10,000 Days. The Course of 10,000 Days is a personal growth journey that helps individuals seek answers from within to solve emotional and spiritual problems that exist in the...

Book Review: Cheryl and Mark Burgess’ The Social Employee

Did you know that 79% of businesses are utilizing social media to communicate with their target audiences? In Cheryl and Mark Burgess’ book “The Social Employee: How Great Companies Make Social Media Work,” the authors explain why social media is necessary and the powerful benefits of involving company employees as...