Blogger Relations Do’s and Don’ts…

Many brands still don’t understand a blogger’s influence.  They would rather cultivate the relationships with their local media than their local blogger.  But today, bloggers have a lot of leverage.  Just do a search and you will find that most of the search engines have the blogs first even before many web sites.

Here is a list of do’s and don’ts on building blogger relations:

• Do: Cultivate a relationship with your local and industry bloggers and maintain the relationship.

• Don’t: Send them a general press release or pitch letter.  Make sure that the pitch specifically targets the individual blogger.

• Do: Invite them to your events and offer them products for review.  But remember they must disclose the endorsement.

• Don’t: Invite them to an event and then never follow up.

• Do: Ask the blogger what he/she likes to write about and what his/her interests are.

• Don’t: Assume that because the blogger focuses on business the person isn’t interested in reviewing a book or a play. (I write about a lot of different things to make my blog a little more enjoyable and interesting to different readers.)

• Do: Research on Technorati, Blogcritics and other search engines to find bloggers in your area of expertise.

• Don’t: Assume that all bloggers are on Cision or any other local media blaster.  Some are and some aren’t, so remember to do your research.

• Do: Write the pitch with bullets and provide a strong lead.

• Don’t: Write long winded copy.  This will turn the blogger off and you will be deleted or put in the junk folder going forward.

• Finally Do: Respond quickly.  Their time is valuable and most often they are not getting paid for their blog, so be sure to respect their time.

 

 

Related articles

• Book Review: Social Media Judo (hilarytopper.com)
• 12 Tips on Approaching Bloggers (socialmedia.biz)

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I have not received any compensation for writing this content and I have no material connection to the brands, topics and/or products that are mentioned herein. https://CMP.LY/0/tyCaLQ