How to Recruit and Work with Influencers At a recent Social Media Association meeting at the Girl Scouts of Nassau County's headquarters, I organized a seminar on influencer marketing. Here two supervisors of various large public relations firms talk about how they recruit and work with influencers. If you are...
Effective Ways to Save for Your Child’s College Education
Effective Ways to Save for Your Child’s College Education No matter if you’ve just brought home your newborn baby, or you’ve recently learned you’re expecting, it’s never too early to start saving for your child’s college education or at least think about saving for college. While the cost of higher...
Infographic: The Smartphone Market Is Not a Two-Horse Race
Infographic: The Smartphone Market Is Not a Two-Horse Race We found this great infographic on the smartphone market. Contrary to popular belief and despite Apple and Samsung often dominating the headlines (both positive and negative), the smartphone market is not (and has never really been) a two-horse race. -Felix Richter, Data...
Ted Baker and Pop International Galleries Team Up
Ted Baker and Pop International Galleries Team Up When my client at Pop International Galleries told me about their partnership with Ted Baker in SoHo and invited me to an event Thursday evening, I was excited. What's better than shopping and pop art all in one place? So on Thursday,...
Life In Business: What Not To Do When Seeking Employment
Life in Business: What not to do when seeking employment I was looking for an event planner to run a major conference. I put a post on Facebook and Indeed.com. I had a ton of inquiries. One person reached out to me. He had great experience and I contacted him...
Pitch, Tweet, or Engage on the Street Book Review
As we become more and more globally centric, I’ve been finding that I have been conducting business with people all over the world. If you had asked me 10 years ago, if I would be doing business with someone in China or in Turkey, I would have laughed at you....
Women in Business Infographic
When this women in business infographic crossed my desk, I couldn't resist sharing with you. It has some interesting statistics and I would love to hear your feedback below.
Life in Business: On Being Honest
Life in Business: On Being Honest I am a salesperson. I hate to admit it because of the negative connotations but that is what I do. I'm constantly selling something to either the media, new business prospects, or potential sponsors of an event. The one thing that bothers me most...
Justin E. Crawford’s Live Free or DIY Review
Justin E. Crawford's Live Free or DIY Review If you own a business and only have one book on your bookshelf, that book needs to be Live Free or DIY - How to get more customers, increase profits, and achieve work=life balance as a small-business owner by Justin E. Crawford....
Life In Business: On Scheduling Lunches
Life in Business is a new section that will be incorporated into the NY Lifestyle blog. Let me know if you have any interesting stories to share... ----------------------------- The other day, I received a text message on Facebook from a business associate I never met. He wanted to get together...