Brand Intimacy - A New Paradigm in Marketing Book Review Consumers have been intimate with brands since the beginning of time. In the 1920's consumers were obsessed with the Ford automobile. In the 1990's, popular brands included Baby Phat and Delia. There is an intimate relationship between brands and consumers.The...
On How to Engage with Influencers
Listen to my recent feature in Bulldog Reporter - On How to Engage with Influencers Influencers are now considered the group to target to get the word out about your product or services. Have you ever worked with an influencer? Listen to this podcast where Hilary Topper, curator of this...
How to Recruit and Work With Influencers
How to Recruit and Work with Influencers At a recent Social Media Association meeting at the Girl Scouts of Nassau County's headquarters, I organized a seminar on influencer marketing. Here two supervisors of various large public relations firms talk about how they recruit and work with influencers. If you are...
Book Review: The One Week Marketing Plan by Mark Satterfield
If you have no real knowledge about how to market your business, then, The One Week Marketing Plan – The set it & forget it approach for quickly growing your business by Mark Satterfield, is a good resource for you. Mark Satterfield talks about how to develop a drip marketing...
Marketing Software is Key to Success
The use of marketing software in the rapidly evolving world of digital marketing is essential for success. Company sales cycles, marketing and sales alignment strategies, and overall ROI depend on the information provided by such software. Using marketing software to manage the timing, focus and content of marketing messages in...
The First Google Glass Reality Show: Thoughts on Glasslandia
If you didn't get to watch episode 6, "Making Of Glasslandia" yet, take a look now! Here's our final take about the first ever Google Glass reality show! Glasslandia has come to a close. What did you think? Hilary "The CEO & Google Glass Explorer": It was a great run....
Book Review: Steve Earl and Stephen Waddington’s #Brand Vandals – Reputation Wreckers and How to Build Better Defences
Crisis communications has always been a function of public relations. As the Internet continues to change the face and the scope of the public relations industry, communications professionals need to be prepared for potential damages that can occur and last forever on the Internet. In Steve Earl and Stephen Waddington's...
Ecommerce Holiday Shopping: The Biggest Opportunity of the Year for Online Retailers
With the holidays coming up, many people choose to buy their gifts online. Did you know that all five of the biggest online sale days take place between late November and mid-December? Some highlights: · Online black friday sales increased 26% last year while in store actually ...
What’s Your Klout Score?
Klout gets so much controversy. Many marketers use it to find influencers in the community. However, there are a handful of people who are in the social media/marketing field who think the sites are a complete waste of time. Whatever your thoughts about using a site to measure influence,...
Have You Snapchatted Anyone Lately?
Snapchat, an app available on iTunes for a free download, is the hottest new app among teens and 20somethingers. Once you download the application, a little friendly ghost will be the icon on your screen. When you click on the link, it takes you to a camera, similar to Instagram. ...