Social Media in Finance: Opportunity or Danger? Washington State University
Interested in pitching podcasters?
Interested in pitching podcasters? Have you been pitching podcasters? There are a number of reasons why you should. In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations, Inc., gives tips on how to pitch podcasters.
How do you pitch bloggers?
How do you pitch bloggers? Is pitching bloggers part of your marketing plan? In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., talks about why you should be pitching bloggers and how to go about doing it.
A New Sales Tactic?
A New Sales Tactic? The other day, attached to my door, was a letter from Organic Pest Management Solutions in North Babylon. The letter was a standard letter that they sent to everyone, except on the bottom in handwriting, Steve, the sales person, wrote: "Hey guys, please call me to...
Book Review: Cousins Maine Lobster – How One Food Truck Became a Multimillion-Dollar Business
Book Review: Cousins Maine Lobster - Hoe One Food Truck Became a Multimillion-Dollar Business I love reading about success stories in business. I find these types of stories motivating and inspiring. The book, Cousins Maine Lobster - How One Food Truck Became a Multimillion-Dollar Business, is all that and more. Jim...
Not getting your pitch read? Try these tips.
Not getting your pitch read? Try these tips. Do you need help getting your pitch read? In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., gives tips on how to grab the media’s attention.
How Can You Improve Your SEO?
How Can You Improve Your SEO? SEO, or Search Engine Optimization, is important in getting your website seen on search engines. In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., gives three tips for improving your SEO.
Looking to build your personal brand?
Looking to build your personal brand? Are you looking to build your personal brand? In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., discusses the importance of creating a personal brand, how to build it, and more.
What is a buyer persona and how do you identify yours?
What is a buyer persona and how do you identify yours? Do you know who your buyers are? In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., explains what a buyer persona is and how to identify one for your business.
Ellen Schaplowsky, My First Mentor Passed Away
Ellen Schaplowsky, My First Mentor Passed Away I met Ellen when I was 21 years old and still attending Hunter College. The year was 1983 and I would be graduating in 1984. I remember when she hired me to work for her as an intern. I was so impressed that...