Business
Pitch Faux Pas
I get a lot of pitch letters from public relations practitioners. In the email, they ask me to try out their product for a review
July 16, 2020
Business
What is a buyer persona and how do you identify yours?
What is a buyer persona and how do you identify yours? Do you know who your buyers are? In YOUR PR MINUTE, Hilary Topper, CEO
April 16, 2018
Business
Ellen Schaplowsky, My First Mentor Passed Away
Ellen Schaplowsky, My First Mentor Passed Away I met Ellen when I was 21 years old and still attending Hunter College. The year was 1983
April 12, 2018
Technology
The First Google Glass Reality Show: Thoughts on Glasslandia
If you didn’t get to watch episode 6, “Making Of Glasslandia” yet, take a look now! Here’s our final take about the first ever Google
February 3, 2014
Reviews
Book Review: Steve Earl and Stephen Waddington’s #Brand Vandals – Reputation Wreckers and How to Build Better Defences
Crisis communications has always been a function of public relations. As the Internet continues to change the face and the scope of the public relations
January 31, 2014
Technology
Glasslandia Episode 5 – “Yucatan Shrimp Taco”
This is truly my favorite episode of all the Glasslandia episodes. I hope you enjoy this as much as I do… Thanks in advance for
January 13, 2014
Reviews
Book Review: Joanne S. Black’s Pick Up the Damn Phone! How People, Not Technology, Seal the Deal
With the prevalence of social media, you are finding less and less people relying on traditional ways to cultivate and close the sale. But, according
December 3, 2013
Guest Blog
Ecommerce Holiday Shopping: The Biggest Opportunity of the Year for Online Retailers
With the holidays coming up, many people choose to buy their gifts online. Did you know that all five of the biggest online sale days
November 30, 2013
Business
Talking With The Syracuse PRSSA…
I recently went to Syracuse to talk before the PRSSA (Public Relations Student Society of America) chapter about my experience working at major public relations
April 8, 2013
Business
On Getting Talent for Your Agency…
Talk about clever, Burson-Marsteller, one of the world’s largest public relations firms, recently held a contest for a guaranteed interview with the HR person to
April 4, 2013