In this episode of Hilary Topper on Air, Hilary speaks with Jim Heese, CEO of Headsweats. Learn about Jim’s background, Headsweats, and what’s in store for the brand in the year ahead. In addition, hear how Headsweats is sponsoring the Denver/Boulder leg of Hilary’s nationwide book tour for From Couch Potato to Endurance Athlete in February next year.
Headsweats Perspiration Technology Headwear® was founded in the winter of 1998 by shoe industry veteran and obsessed cyclist, Alan Romick. Frustrated by the perils of heavy sweat blindness, migrating sunscreen, and odd sunburn pattern on his head through his helmet, he set out to develop headgear that worked. Encouraged by the constant feedback within the local cycling community, he took the best attributes of what was available and improved on them. Starting with one product — The Cotton Classic — available at first in just four colors, Alan’s products quietly became elite athletes’ secret weapon around the world, eventually expanding to over 17 different products available in over 140 different colors and styles.
After appearing on a Tour de France rider on the front of the New York Times sports section, that secret weapon became an open secret and soon Headsweats were running in and winning Ironman Kona, The Head of the Charles Regatta, countless marathons, and bike races around the world. With well over a million hats delivered, Headsweats now has more triathlon finishers and podiums than any other headwear company.
Today the Headsweats line includes washable, airlight, supremely wicking hats that now dominate the triathlon, rowing, and adventure racing worlds. The success and a spirit of innovation at Headsweats, along with unsurpassed customer service, helped to establish Headsweats as the front-runner in a very competitive cycling category. Alan continues to work relentlessly to bring the most cutting-edge, advanced, and fun headwear products to new markets for construction workers, chefs, police forces, snow-boarders, and marathoners alike. For more information or to order your own Headsweats hat, visit www.headsweats.com.