At the SXSW conference, the focus seemed to be on storytelling and content. The other day, I went to a session on “Does Free Content Cannibalize Your Paid Consulting,” with Jay Baer and Joe Pulizzi. They did a wonderful job of talking with the audience about the importance of blogging, e-books, and white papers. Here are some of the things they shared:
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Content marketing helps the passive-aggressive. People go online and research before they purchase.
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You don’t have time not to do content marketing. The benefits outweigh the time.
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Refresh content from a year ago if it’s still relevant. Also, consider a blog of the week.
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Why do we need blogs and ebooks with social media? – If you are engaged in social media and are not doing content what are you tweeting about? They said, “Content is the fire and social media is the gasoline.”
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Consider using Pinterest instead of delicious as a bookmarking tool
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Use your blog posts for presentations
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Social media is the first time the clients & the professionals are using the same toolset, so it’s easy to get de-valued
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When blogging don’t forget about trends like using Slideshare, Pinterest, photos, and videos in your blog
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Blog a minimum of 3x a week and invest at least 16 hours by writing, commenting on other blogs, and linking sites
- Finally, the better you are at content marketing, the less you have to sell
Is content king? What do you think?
