Why Don’t More Businesses Value Social Media?

It's frustrating to me that after eight years, many businesses still don't see the value in Social Media. Many get it and value it's power but those who don't still hire interns and entry level employees to create posts and monitor sites. But is that what Social Media is all about?...

New Social Media Association Formed…

New Social Media Association Formed... Hilary Topper ON AIR FEATURING The Board Members of the Social Media Association The exciting new group Social Media Association has been created for Long Island and will be discussing social media. For professionals and enthusiasts, they leverage opportunities and inspire possibilities. About Social Media...

Book Review: Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer

I thought I knew everything about LinkedIn. I’ve been using it for years. But after reading Neal Schaffer’s Maximizing LinkedIn for Sales and Social Media Marketing, I realized there is a lot more to learn, especially since there are more than 100 million members including executives from Fortune 500 companies...