Have you ever wondered what the world would be like without Facebook or Twitter? It’s not that long ago that these two social networking sites weren’t even on an advertiser’s radar but today, they are more prevalent than ever. More and more corporations and agencies are focusing their ad campaigns on sending consumers to be a “like” on their Facebook page or to be a “follower” on their Twitter site.

Why? Billions of people worldwide have social networking pages. With the prevalence of social media, it only makes sense for advertisers to take advantage of this popularity and use it to their benefit. Companies are finding that by directing their target audiences to their social networking sites, it allows them the chance to better promote their goods and services more effectively, efficiently and most important, personally. Today it’s all about transparency. People want to know the person behind the service or the product. People want to feel a connection. Without it, there is something missing.