David Moye is a Staff Writer for the HuffPost Weird News. He told me that the company wanted him to take advantage of the subscribe button to connect with readers. David was the first one in his vertical to do so and now he has subscribers all over the world.
He also told me: “The brand of the section is weird new and I pretty much don’t differentiate between fans and subscribers in terms of my posts. I did the video to connect with these new followers and give them an idea of what to expect at my page because the stuff covered at HuffPost Weird News is a little different than the stuff on the rest of the site.”