Do You Need an Integrated Marketing Plan? Welcome to my brand-new video series on Public Relations and Social Media Marketing! This 10-part series is designed to help you master the essentials, from creating an effective integrated marketing plan to leveraging the power of working with influencers. Whether you're looking for actionable social media marketing tips or...
Brand Intimacy – A New Paradigm in Marketing Book Review
Brand Intimacy - A New Paradigm in Marketing Book Review Consumers have been intimate with brands since the beginning of time. In the 1920's consumers were obsessed with the Ford automobile. In the 1990's, popular brands included Baby Phat and Delia. There is an intimate relationship between brands and consumers.The...
Social Networks – ECommerce Gateways Infographic
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An Experience with Uber
An Experience with Uber I went to a meeting in Atlanta. When the meeting was finished, we were supposed to have a van drive us back to the hotel. As everyone stayed around lingering, I felt as if I was ready to depart. So, I called an Uber. The app...
On How to Engage with Influencers
Listen to my recent feature in Bulldog Reporter - On How to Engage with Influencers Influencers are now considered the group to target to get the word out about your product or services. Have you ever worked with an influencer? Listen to this podcast where Hilary Topper, curator of this...
Book Review: OWNED — Property, Privacy and the New Digital Serfdom by Joshua A.T. Fairfield
Book Review: OWNED -- Property, Privacy and the New Digital Serfdom by Joshua A.T. Fairfield Although I'm passionate about new technologies, they are dangerous. And after reading OWNED -- Property, Privacy and the New Digital Serfdom by Joshua A.T. Fairfield, I find that my fears are justified. In Chapter 2, the...
Selling on EBay, Is It Worth It?
Selling on EBay, is it worth it? Some people will tell you that they've made a ton of money on EBay, but I've been doing it now for a while and I can assure you that you will probably end up losing money! I had 50 pairs of sneakers and...
139 Facts and Stats About Instagram
139 Facts and Stats About Instagram
Do You Know About Our HJMT Blog?
Do you know about our HJMT Blog? We recently launched our new HJMT website. If you haven't seen it, take a quick look. You will notice that we have all new faces now at HJMT. Jeannine Iwankiw is our new office manager. She comes to us from WABC-TV and was...
Linked Learning: Loading Education 4.0?
IMD Professor Stefan Michel on LinkedIn and the future of learning in the workplace LinkedIn recently announced that it was entering the professional development market. Surprisingly, this news barely caused a ripple. Will 22 September 2016 go down in history as a key milestone in the digital transformation of the...