I Launched My Second Book!

Branding in a digital world

Join me for my book launch party on Monday, January 6 from 7-9 pm at Book Revue in Huntington. RSVP at the bottom of the blog.

I am so excited to announce that I published my second book. This one is called, Branding in a Digital World – How to Take an Integrated Marketing Approach to Building a Business.

My first book was called, Everything You Ever Wanted to Know About Social Media, but were afraid to ask…Building Your Business Using Consumer Generated Media and was published in 2009.

Took 10 Years

It only took me 10 years to write a new book and it was a tedious process. But, now it’s done and if you are starting a new business, looking for a job or changing careers, the new book, Branding in a Digital World, will help you gain a competitive edge.

Do you remember when life was simple? We had black and white televisions, a phone that sat in the kitchen and television that you turned the channels to get the show you wanted. Times have changed so much and with that so has marketing and public relations. The book talks about that and more. There’s even a section on wearable tech and IoT!

What’s the book about?

Branding in a Digital World is a hands-on workbook that will help guide you as you build a brand, market it effectively across digital media, and ultimately, reap a strong return on investment. Topics include, but are not limited to:

·      building an integrated marketing plan.

·      using social media marketing.

·      recruiting ambassadors and influencers for your brand.

·      integrating IoT and wearable tech.

·      creating a compelling blog and social content.

·      increasing your SEO.

·      using public relations, direct mail, and email marketing to tie together the entire process.

There is also a special section on fake news, nonprofit management, and virality. 

Branding in a Digital World has quotes from famous business leaders at the beginning of each chapter. There are more than 30 leaders quoted including Author, David Meerman Scott; YouTuber, Steve Garfield; Olympian, Jeff Galloway; and Social Media Guru, Sree Sreenivasan.

Book Launch

I would love for you to join me on Monday, January 6 from 7 – 9 pm at Book Revue in Huntington. Books will be available. You will hear some stories that you may have never heard before and you can enjoy great networking! I would love to see you there… Here’s the link for registration: https://bit.ly/2OkVcpg

If you can’t make the book launch, you can buy a copy of Branding in a Digital World on AmazonBarnes & NobleiUniverse, and at your local bookstore for $20.99 for the softcover and $31.99 for the hard copy. (I’m also selling copies on my website. Go to hjmt.com to get a copy.)