Why not consider developing a lead nurturing campaign?
Here’s how you go about setting this up.
For starters, you need a good call to action button on your website. This is an offer that will draw in your prospects. You can offer a free webinar, a useful white paper or an instructional video.
Once you have your button on your website, make sure to link that with a subdomain on your website which will be a landing page. When your prospects fill this out, they will receive their offer and you will receive their email and contact information.
That information should go into a “lead nurturing” campaign. This is a series of emails that will go out to your prospect. Most of the time, there are offers attached to the email. Usually, it’s a series of five different emails within a 3 to 6 month time frame.
Here are five suggestions on what to include in the lead nurturing emails:
1) Include a link to your blog so that the prospect can subscribe. This will help draw them in and get to know what you do better;
2) Include links to articles or other white papers that they would find useful;
3) Capture the prospects attention with a strong subject line and subhead on the email;
4) Keep the email short and succinct. People are too busy to read long emails;
5) Make sure to include a strong call to action to set up an appointment with you for the final email.
By following a lead nurturing campaign, you will build up your database with real prospects who are interested in your business.
DISCLOSURE: NO CONNECTION, UNPAID, MY OWN OPINIONS
I have not received any compensation for writing this content and I have no material connection to the brands, topics and/or products that are mentioned herein. However, individual links could be associated with affiliate marketing sites and through the use of affiliate links contained herein, I may collect fees from purchases made.