As most of you know, HJMT, my firm, is moving to 145 Pinelawn Road, Suite 300 South in Melville in two weeks. Melville is on the border of Nassau and Suffolk, closer to Suffolk so the area code is different than Nassau. One of the women from my office called...
Book Review: Get Seen – Online Video Secrets To Building Your Business
With more than 300 million people having accounts on YouTube, with the emergence of the Internet and social media, video is hotter than ever before. There are more than 120 million videos on YouTube and that’s only one of many popular video-sharing sites, so you can just imagine how many...
On Giving Away Free Stuff…
I don't know about you, but every time I buy a table to an event or buy tickets to a golf outing, I always feel like it's nearly impossible to get people to join me. Is it me? Or is it that there are way to many events and outings?...
Tips on Starting a Business…
There are some people who keep their business life very separate from their personal life. They may have a separate Facebook page for their “actual” friends and a page for their business acquaintances. I know many professionals who are corporate and conservative by day and at night they perform in...
Intellectual Property Review, by Guest Blogger Anthony M. Verna III
One issue I see when a business takes itself from the idea stage to doing business in the real world is a lack of intellectual property review. This can be seen in either taking out a Facebook page or a domain name in either the business name or a proposed...
On Pitching Reporters…
Have a product or service and want to get some media attention? No matter what type of product or service you have, informing the media about your product or service is the same process. After attending the Publicity Club of New York’s “A Look at Beauty and Fashion Media,” reinforced...
HJMT at Events!
HJMT at Events! Here's what we look like when we run events...
How Was The Intercontinental Hotel in Times Square?
I stayed at the Intercontinental Hotel in Times Square this past week because the Entrepreneurs' Organization was having their annual EO Nerve Conference. EO Nerve is a regional event that is held every year. Two years ago, I attended one in Atlantic City. Last year, it was in Washington, DC....
Marketing for Startups and New Businesses by Gil Effron
When I was writing How to Give Your Business an Extreme Marketing Makeover, my focus was exclusively on exactly what the title implies: helping established businesses replace worn-out, ineffective marketing with marketing that would and could accomplish more in less time. Throughout the months that followed publication I started to...
No Facebook or Twitter?
Have you ever wondered what the world would be like without Facebook or Twitter? It’s not that long ago that these two social networking sites weren’t even on an advertiser’s radar but today, they are more prevalent than ever. More and more corporations and agencies are focusing their ad campaigns...