New Social Media Association Formed... Hilary Topper ON AIR FEATURING The Board Members of the Social Media Association The exciting new group Social Media Association has been created for Long Island and will be discussing social media. For professionals and enthusiasts, they leverage opportunities and inspire possibilities. About Social Media...
How Social Media Makes the World Small…
I first met Greg Sleter when he was the editor of the Long Beach Herald in the early 1990's. I had just started my business and would talk with him about clients who lived or worked in Long Beach. We developed a good working relationship. A few years later, I...
What Can Brands or Retailers Do With Foursquare?
If you think that Foursquare is just a fad, think again. Foursquare is a reliable, customer loyalty program that can and should replace customer loyalty cards. Foursquare is a geolocation social networking site. Users check in at various stores, restaurants, museums and even offices to get points to earn badges,...
Hilary’s Top 10 2011 Blogher Swag
Everyone loves swag. And, at the Blogher Conference in San Diego last August, I was given so much swag, I had to buy another suitcase! (I could have left the stuff at the hotel room but how could I part with beloved swag?) It’s taken me months to get an...
Password Stink!
I can’t tell you how many times I change my password because I forgot which one I used. Since I saw Kristie Galvani put all of her passwords in a little black book, I decided to do the same thing. The only problem with that is you need to update...
Book Review: The Art of Effective Online Social Networking by Jeanne Grunert
When networking online or offline, it’s important to stay consistent and The Art of Effective Online Social Networking by Jeanne Grunert, shows you how to do just that. The book is perfect for those thinking about dipping their toes into social media, and believe it or not, there are still...
Product Review: New Cold-EEZE Spray
I have a love-hate relationship with this time of the year. I love that the leaves are changing and that the weather is cool, but not freezing. I love putting away my summer clothes and shoes and switching over to fall and winter clothes and boots. But, what I hate...
HuffPost Weird News’ Staff Writer Gets More Facebook Fans By Being Creative
-------------------------------- David Moye is a Staff Writer for the HuffPost Weird News. He told me that the company wanted him to take advantage of the subscribe button to connect with readers. David was the first one in his vertical to do so and now he has subscribers all over...
Book Review: Social Media Judo
I am a social media enthusiast and read a lot of books on the subject. Social Media Judo - The essential guide to mastering social media and delivering real results for your brand, by Chris Aarons, Geoff Nelson and Nick White with Dan Zehr, is one of the better books...
No Facebook or Twitter?
Have you ever wondered what the world would be like without Facebook or Twitter? It’s not that long ago that these two social networking sites weren’t even on an advertiser’s radar but today, they are more prevalent than ever. More and more corporations and agencies are focusing their ad campaigns...