Did you know that 79% of businesses are utilizing social media to communicate with their target audiences? In Cheryl and Mark Burgess’ book “The Social Employee: How Great Companies Make Social Media Work,” the authors explain why social media is necessary and the powerful benefits of involving company employees as...
Book Review: Joanne S. Black’s Pick Up the Damn Phone! How People, Not Technology, Seal the Deal
With the prevalence of social media, you are finding less and less people relying on traditional ways to cultivate and close the sale. But, according to Joanne S. Black in her new book, Pick Up the Damn Phone! How People, Not Technology, Seal the Deal, the phone and in-person meetings...
Book Review – Stick with Exercise for a Lifetime By Robert Hopper, Ph.D.
Every New Year, tens of millions of people set a goal to exercise on a regular basis. Many join a gym or a fitness facility and for the first month or two stick with it until there is an excuse. Once they miss the gym with one excuse, it’s easy...
Book Review: BackBone Power The Science of Saying No, by Dr. Anne Brown
Why is the word “no” so hard to say? For years, my husband has been telling me to say, “I’d love to but…” Do I do that? No. Why? Because I learned that I am a “people-pleaser.” And, I’m not alone. According to Backbone Power, The Science of Saying No...
Book Review: Social Media Judo
I am a social media enthusiast and read a lot of books on the subject. Social Media Judo - The essential guide to mastering social media and delivering real results for your brand, by Chris Aarons, Geoff Nelson and Nick White with Dan Zehr, is one of the better books...