Business
Brand Intimacy – A New Paradigm in Marketing Book Review
Brand Intimacy – A New Paradigm in Marketing Book Review Consumers have been intimate with brands since the beginning of time. In the 1920’s consumers
March 27, 2018
Business
On How to Engage with Influencers
Listen to my recent feature in Bulldog Reporter – On How to Engage with Influencers Influencers are now considered the group to target to get
December 12, 2017
Business
How to Recruit and Work With Influencers
How to Recruit and Work with Influencers At a recent Social Media Association meeting at the Girl Scouts of Nassau County’s headquarters, I organized a
January 4, 2017
Reviews
Book Review: The One Week Marketing Plan by Mark Satterfield
If you have no real knowledge about how to market your business, then, The One Week Marketing Plan – The set it & forget it
August 6, 2014
Guest Blog
Marketing Software is Key to Success
The use of marketing software in the rapidly evolving world of digital marketing is essential for success. Company sales cycles, marketing and sales alignment strategies,
March 7, 2014
Technology
The First Google Glass Reality Show: Thoughts on Glasslandia
If you didn’t get to watch episode 6, “Making Of Glasslandia” yet, take a look now! Here’s our final take about the first ever Google
February 3, 2014
Reviews
Book Review: Steve Earl and Stephen Waddington’s #Brand Vandals – Reputation Wreckers and How to Build Better Defences
Crisis communications has always been a function of public relations. As the Internet continues to change the face and the scope of the public relations
January 31, 2014
Guest Blog
Ecommerce Holiday Shopping: The Biggest Opportunity of the Year for Online Retailers
With the holidays coming up, many people choose to buy their gifts online. Did you know that all five of the biggest online sale days
November 30, 2013
Business
What’s Your Klout Score?
Klout gets so much controversy. Many marketers use it to find influencers in the community. However, there are a handful of people who are
May 7, 2013
Business
Have You Snapchatted Anyone Lately?
Snapchat, an app available on iTunes for a free download, is the hottest new app among teens and 20somethingers. Once you download the application, a
January 31, 2013