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Tag: New product development

Book Review: Social Media Judo

By Hilary TopperIn Business, ReviewsPosted July 27, 2011

I am a social media enthusiast and read a lot of books on the subject. Social Media Judo - The essential guide to mastering social media and delivering real results for your brand, by Chris Aarons, Geoff Nelson and Nick White with Dan Zehr, is one of the better books...

Tags: Blogcritics, Book review, Brand, Ivy Worldwide, Marketing, New product development, Social media, Social network service
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