Today’s rave is social media. Everyone thinks social media will create such a buzz for their business, that they won’t have to do anything else. So, they create Facebook and Twitter pages. They open a Google+ account. They create boards on Pinterest, groups on LinkedIn, have a YouTube channel, and...
Five Cheap Marketing Strategies for Small Businesses by Sara Collins
From restaurants to travel agencies, many small businesses start up each day and every single one makes marketing a top priority. When someone decides to start their own business, they want to provide a product or service people want or need, and to make consumers aware of their presence, business...
What Is Social Media?
A friend shared the attached image with me and I thought it was funny enough to share with you. In case you can't read it, it says: Social Media Explained: Twitter - I'm eating a #donut Facebook - I like donuts Foursquare - This is where I eat donuts...
How To Write A Guest Blog Entry By Lisa Gordon, VP of HJMT Public Relations
Blogs are just as influential as traditional media outlets. Why? Read my article, "Six Reasons To Have Blogs On Your Media List." However, unlike traditional media contacts, many times bloggers have "day" jobs. Keeping a blog up-to-date and current can be difficult especially when bloggers only have the hours before or...
The Power Of The Blog, By Kristie Galvani, HJMT’s Executive VP
I recently had the opportunity to moderate a panel on blogging for a joint event with the Public Relations Professionals of Long Island and the Social Media Association. The panel consisted of Kevin Kelly, Chief Creative Officer at BigBuzz Marketing and host of the BuzzBubble video blog; Richard Murdocco, grant...
What’s Your Klout Score?
Klout gets so much controversy. Many marketers use it to find influencers in the community. However, there are a handful of people who are in the social media/marketing field who think the sites are a complete waste of time. Whatever your thoughts about using a site to measure influence,...
Anniversary Post: I Wrote A Book About Social Media!
------------------------------------------------------------------------------------------------------------ This was originally posted on July 15, 2009. In celebration of HilaryTopper.com's fifth anniversary, this post is a re-post from HilaryTopper.com. Please be sure to comment to be eligible to win a prize pack at the end of the month! Thanks for reading! ------------------------------------------------------------------------------------------------------------ What a long road!...
What’s New in Social Media for 2013…
I love learning about new social networking sites and apps and figuring out how to use them to target various demographics. In 2008, when there was a huge downturn in the economy, I spent the year looking at hundreds of social networking sites and figuring out their target market. In...
Social Media and Health Care Providers
With the prevalence of social media, health care providers can no longer avoid being in the digital world. In years past, if someone needed a referral, he/she would ask his/her primary doctor for one. He/She might have also asked friends and family for a “good doctor” and used those recommendations...
The Energy Industry and Social Media Opportunities
With more than 1 billion users on Facebook, 4 billion on YouTube, 500 million on Twitter, 400 million on Google+, 100 million on Instagram and 25 million on Pinterest, if your utility company is not using social media yet, then you are missing a world of opportunity to connect with...