How Can You Improve Your SEO? SEO, or Search Engine Optimization, is important in getting your website seen on search engines. In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., gives three tips for improving your SEO.
One Month and Counting…
One Month and Counting... It's been one month since Lori, my sister, called me and then I later found out she had a massive stroke. That was April 9. My life and the lives of her two daughters, her fiance, my father and brother and everyone who knew her changed...
A Tribute to Lori Weiss
A Tribute to Lori Weiss: This is the eulogy I read at Lori's funeral yesterday: ------ Lori, it’s your 60th birthday and it gives me an opportunity to reflect back on all of the things we shared and experienced through the last 56 years. For starters, I’m sorry I arrived...
My Sister Had a Stroke
My sister had a stroke Lesson learned: Don't trust doctors, trust your instincts! It all happened the first week in April. Lori, my sister, was complaining about migraines. She went to Plainview Hospital twice and had cat scans and they found nothing. NOTHING. She went to Island Neurological, a division...
Product Review: Explore Cuisine
Product Review: Explore Cuisine I grew up in a time of junk food, artificial everything and processed everything. No one thought twice about it. We would buy it. We would eat it and that would be that. But today, everyone seems to be much more health conscience and much more...
Looking to build your personal brand?
Looking to build your personal brand? Are you looking to build your personal brand? In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., discusses the importance of creating a personal brand, how to build it, and more.
Find Out What Happened When I Ran Around the Neighborhood
Something about the first sunny, warm day after a long winter makes you want to get outside and move. That’s exactly how I felt as I laced up my running shoes and set out for a three-mile run around my neighborhood. The air was crisp, the sun shone, and the...
Tom’s of Maine Product Review
Tom's of Maine Product Review If something is healthy it tastes bad and if it's not it tastes great, right? Well, I was pleasantly surprised by Tom's of Maine when, at Blogher Health, I was given a package of goodies from the company including fluoride mouthwash, antiperspirant, body wash, and...
What is a buyer persona and how do you identify yours?
What is a buyer persona and how do you identify yours? Do you know who your buyers are? In YOUR PR MINUTE, Hilary Topper, CEO of HJMT Public Relations Inc., explains what a buyer persona is and how to identify one for your business.
Ellen Schaplowsky, My First Mentor Passed Away
Ellen Schaplowsky, My First Mentor Passed Away I met Ellen when I was 21 years old and still attending Hunter College. The year was 1983 and I would be graduating in 1984. I remember when she hired me to work for her as an intern. I was so impressed that...