I met Mike Stafford of Farrell Fritz, PC online. He and I are connected via LinkedIn. He sent me a note telling me that he used to work at Ruder Finn/PR and wanted to know if we could meet up to network. I agreed. I love connecting with different people!...
Book Review: Social Media Judo
I am a social media enthusiast and read a lot of books on the subject. Social Media Judo - The essential guide to mastering social media and delivering real results for your brand, by Chris Aarons, Geoff Nelson and Nick White with Dan Zehr, is one of the better books...
Marketing for Startups and New Businesses by Gil Effron
When I was writing How to Give Your Business an Extreme Marketing Makeover, my focus was exclusively on exactly what the title implies: helping established businesses replace worn-out, ineffective marketing with marketing that would and could accomplish more in less time. Throughout the months that followed publication I started to...