Did you know that more than 69% of parents are “friends” with their children on social networking sites? Social networking sites appear to be shifting toward updates on family events and news, rather than meeting new people. Social Parent was created with this idea in mind. It has the...
On Getting Talent for Your Agency…
Talk about clever, Burson-Marsteller, one of the world's largest public relations firms, recently held a contest for a guaranteed interview with the HR person to discuss internship/job opportunities for the graduating glass of '13. On Twitter, students wrote why they should be interviewed in 140 characters or less. Dozens of...
What is Storify and How Can You Benefit?
Storify is an aggregator that pulls information from various social networking sites conversation about a particular topic. You can curate what you want to include from Facebook, Twitter, Instagram and more. Search for a word or term and Storify will gather a list of conversations around that particular subject. Why...
Using Instagram Yet? It May Be Too Late…
I don't know about you, but when I found out about Instagram, I immediately downloaded it on my iPhone. I took one or two shots and then quickly lost interest. But the other day, I was looking at it again. I started playing around and realized that I really enjoy...
How Social Media Makes the World Small…
I first met Greg Sleter when he was the editor of the Long Beach Herald in the early 1990's. I had just started my business and would talk with him about clients who lived or worked in Long Beach. We developed a good working relationship. A few years later, I...
Muck Rack? The Shorty Awards?
Check out my interview with Gregory Galant, CEO of Sawhorse Media, talks about a new social networking site that connects Journalists with entrepreneurs and public relations people. He also talks about the Shorty Awards and how Twitter has become an important part of our lives! Check it out here: https://www.blogtalkradio.com/hilarytopper/2012/03/29/journalism-on-twitter-and-social-media
What’s a TweetUp Anyway?
Sometimes I feel like I speak a different language than everyone else. But when I'm with my friends from Social Media Club of Long Island, LITweetUp and DBMEi, I feel like, for the most part, we all speak the same language! For those of you who are not involved with...
Pinterest? What’s All the Craze About?
If you are online, then I’m sure you’ve seen an invitation from one of your friends to join Pinterest. On the day I signed up I had more than 10 requests so I decided to check it out. And, once I did, I got hooked! Pinterest is a new social...
Five Tips to Optimize Focus Groups by Bryan Pazaras
This is Planning Month for many businesses that market their products or services. Many use Focus Groups to concept, formulate, or synthesize ideas and insights that are the cornerstone to growing existing business, seeding new initiatives, or entering new markets. Here are five tips for optimizing the effect of your Focus...
A New Social Network Just for Men — ManWall.com
When my friend, Ken Braun told me that ManWall.com was created to let guys hang out and talk about “guy stuff” in threads of ?“ManVersations” anonymously or as themselves, I was a little taken aback. Why should there be a social networking site that excludes women! I told Ken, I...