Ellen Schaplowsky, My First Mentor Passed Away I met Ellen when I was 21 years old and still attending Hunter College. The year was 1983 and I would be graduating in 1984. I remember when she hired me to work for her as an intern. I was so impressed that...
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Balega International’s Interesting CSR Program
Balega International's Interesting CSR Program Balega International is the maker of amazing running socks. Since I've been wearing these socks, I haven't gotten blisters and my feet stay warm in the winter and cool in the summer. So, I've become a brand ambassador for the brand. What I find fascinating...
Restaurants in and around Merrick: Molto Bene
Restaurants in and around Merrick: Molto Bene This quaint little restaurant on Merrick Road in Merrick was on my bucket list since we moved in to town. I had heard it was a decent Italian Restaurant, so I wanted to see for myself. My husband and I went there on...
Do You Need an Integrated Marketing Plan?
Do You Need an Integrated Marketing Plan? Welcome to my brand-new video series on Public Relations and Social Media Marketing! This 10-part series is designed to help you master the essentials, from creating an effective integrated marketing plan to leveraging the power of working with influencers. Whether you're looking for actionable social media marketing tips or...
Brand Intimacy – A New Paradigm in Marketing Book Review
Brand Intimacy - A New Paradigm in Marketing Book Review Consumers have been intimate with brands since the beginning of time. In the 1920's consumers were obsessed with the Ford automobile. In the 1990's, popular brands included Baby Phat and Delia. There is an intimate relationship between brands and consumers.The...
Social Networks – ECommerce Gateways Infographic
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What is #SofarLongIsland?
What is #SofarLongIsland? If you haven't heard of Sofar yet, you probably will be hearing a lot more of it soon! Sofar Sounds is a unique way to see live music. No matter where you live, Sofar Sounds seems to operate around the world. Once you sign up, you will...
New York Times Travel Show Review
New York Times Travel Show Review The New York Times Travel Show has been around for 15 years and yet, this was the first time I saw any promotion for the event. I contacted the NY Times and asked for a press pass to review the show. My husband and...
Seeing Al Stewart in Peekskill
Seeing Al Stewart in Peekskill On a whim, my husband asked if I wanted to see Al Stewart perform his Year of the Cat Album up in Peekskill on Sunday evening. I was up for the adventure and said, "sure." He got decent tickets and we took the drive up...
Restaurants in and around Merrick: Savoy Tavern
Restaurants in and around Merrick: Savoy Tavern Last Saturday night, my friends and I decided to try Savoy Tavern. We had heard that they have a band there on the weekends and that the food was pretty good. I made a reservation on OpenTable and when we arrived at 7...